Why you need to make UX research a priority

UX research is one of the most important functions in modern organizations. If you’re not making decisions with your customers in mind, then how can you build products and services that address their problems?


What is ResearchOps?

ResearchOps is one of the best ways to ensure that you are running user research in the most effective way possible. ResearchOps as a practice has 2 main goals:

Socialize research

Make it easy for the people in an organization to access the insights generated by user research, and allow them to actively take part in research activities.

Operationalize research

Standardize templates, processes and plans to reduce research costs and the time required to get research projects off the ground.

Two people enjoying a conference

Success in ResearchOps = Successful research

By making the practice of research as accessible and efficient as possible, you can run research projects more effectively, increasing the chances of you getting the insights you need.

So what does a successful implementation of ResearchOps look like? There are 5 areas you should focus on.

Knowledge management

From sharing and socializing the findings of a research project to actually establishing a useful library of research data and outputs, knowledge management is of the utmost importance.

Guidelines and process templates

One of the most valuable aspects of ResearchOps is the value it can provide when it comes to research guidelines and process templates – how to run research effectively and cut down on the amount of groundwork and administration.

Governance

User research is all about – you guessed it – real people. As a result, it’s vital that research be legal, safe and ethical. This is where governance comes into play.

Tool stack

Which software and tools do you use and how do you use them? Every research team needs a “toolbox” that they can use whenever they need to run card sorts, tree tests, usability tests, user interviews and more.

Recruitment

The ability to recruit quality participants (fast) is key to the UX research function. Regardless of who actually handles the detailed aspects of recruitment in your team, you need to have strong processes in place for screening, scheduling, sampling, incentivizing and managing participants.


Get our ResearchOps checklist

In the true spirit of ResearchOps, we wanted to create a checklist that you can use to make sure you’re doing everything you can for the practice of user research within your organization. We’ve also included a number of links to other helpful resources.

User research doesn’t have to be difficult

With the right tools and resources you can unlock the insights you need to improve your user experience.