Pricing plans

Choose a plan to suit your research goals

Simple, scalable pricing that grows with you. Take a free 7-day trial with unlimited access

Individual

1 user
Perfect for freelancers or solo
researchers.

$107/mo

$199/mo

Billed annually (USD)
Sign Up
No credit card required
Includes:
2 live studies
Tree testing
Card sorting
Optimal Academy
For an extra $70 a month ($700 annually) get:
Surveys
First-click testing
Prototype testing
Session replay
Unlimited studies

Teams

Up to 3 users
Great for small digital experience teams with multiple work streams.

Let's talk

Custom Pricing
Talk to sales
      
Includes everything in Individual plus:
First-click testing
Prototype testing
Surveys
Qualitative insights

Enterprise

       
For organizations that want extra security and support to scale user research

Let's talk

Custom Pricing
Talk to sales
        
Includes everything in Small Team plus:
Administrator controls
Dedicated Customer Success Manager
Multiple workspaces
Optimal Academy
Private projects
Single Sign-On
Tailored onboarding
For advanced research

Optimal for Agencies and Consultancies

The Optimal Partner plan consolidates discovery, validation and testing tools into one platform, with per client pricing and secure client data management.

Find out more

Compare plan features

Individual
Sign Up
Team
Talk to sales
Enterprise
Talk to sales
Usage
Live studies
Live studies are active and collecting data. To activate a study, you launch it. To deactivate, you close it.
Active studies are live and collecting data. To activate a study you launch it, to deactive it you close it.
2
Unlimited
Unlimited
Number of cards and categories
The total number of cards and categories you or participants can create per card sort.
The total number of cards and categories you or participants can create per card sort.
Unlimited
Unlimited
Unlimited
Number of tasks
The number of tasks you can create per tree test, protoype test and first-click test.
The number of tasks you can create per tree test, protoype test and first-click test.
Unlimited
Unlimited
Unlimited
Post task questions
Ask participants a question once they have completed a task for more indepth understanding.
Ask participants a question once they have completed a task for more indepth understanding
Session replay
Record participants completing a card sort without the need for plug-ins or integrations
Record participants completing a card sort without the need for plug-ins or integrations
Figma integration
Import interactive prototypes and images from Figma in a few clicks.
Import interactive prototypes and images from Figma in a few clicks.
Number of qualitative sessions
A session is where you capture observations during an interview or usability test in Qualitative insights.
A session is where you capture observations during an interview or usability test in Qualitative insights.
Unlimited
Unlimited
Number of guest notetakers
Invite guest notetakers to add observations during interviews or usability sessions.
Invite guest notetakers to add observations during interviews or usability sessions.
30
30
Transcripts
Directly import interview transcripts into Qualitiave insights.
Directly import interview transcripts into Qualitiave insights.
Number of questions per survey
The total number of questions available to ask per survey.
The total number of questions available to ask per survey.
Unlimited
Unlimited
Participant recruitment
On-demand panel

Tap into our global recruitment panel and apply basic demographic targeting.
$ = Costs vary depending on recruitment complexity.
Tap into our global recruitment panel and apply basic demographic targeting.
Costs vary depending on recruitment complexity.
Costs vary depending on recruitment complexity.
Costs vary depending on recruitment complexity.
Managed recruitment
Let our in-house team handle recruiting your niche and hard-to-reach audiences.
$ = Costs vary depending on recruitment complexity.
Let our in-house team handle your recruitment needs from start to finish.
Costs vary depending on recruitment complexity.
Costs vary depending on recruitment complexity.
Costs vary depending on recruitment complexity.
Screener questions
Screening questions help ensure that you only receive responses from participants that meet your criteria.
Screening questions help ensure that you only receive responses from participants that meet your criteria.
Pre-study and post-study questions
Ask participants questions before or after their study.
Ask participants questions before or after their study.
Multiple language studies
You can run studies in over 70 different languages.
You can run studies in over 70 different languages.
Participant responses
The total number of participant responses you can view and analyse per study.
The total number of participant responses you can view and analyse per study.
Unlimited
Unlimited
Unlimited
Collaboration
Multiple workspaces
Create separate teams or clients under one workspace and manage access.
Create separate teams or clients under one workspace and manage access.
Administrator controls
Administration controls allow you to manage users and recruitment usage.
Administration controls allow you to manage users and recruitment usage.
Private projects
You can run studies in over Create private projects and provide access to only those that need it.70 different languages.
Create private projects and provide access to only those that need it.
Usage reports
An overview of member, tools and participant credits usage and activity.
An overview of member, tools and participant credits usage and activity.
Security
Single Sign-On (SSO)
Single Sign-On (SSO) is a method of logging in using existing credentials from another service or tool.
Single Sign-On (SSO) is a method of logging in using existing credentials from another service or tool.
Security assessment
The completion of a customer security questionnaire, risk assessment or privacy assessment by our Security Team.
The completion of a customer security questionnaire, risk assessment or privacy assessment by our Security Team.
Legal review
Legal services for red-line negotiation of contract terms.
Legal services for red-line negotiation of contract terms.
GDPR compliant
Optimal is General Data Protection Regulation (GDPR) compliant.
Optimal is General Data Protection Regulation (GDPR) compliant.
SOC Type II compliant
Optimal is SOC type II compliant.
Optimal is SOC type II compliant.
Onboarding and support
Online help center
Hundreds of articles and videos to help answer your Optimal questions.
Hundreds of articles and videos to help answer your Optimal questions.
Customer support (email/chat)
Global team to support you via email or chat with whatever the question maybe.
Global team to support you via email or chat with whatever the question maybe.
Premium support
Get responses within 1 hour during ET business hours 9-5.30pm.
Get responses within 1 hour during ET business hours 9-5.30pm.
Dedicated onboarding and set up
Get customized onboarding to get your team up and running in no time.
Get customized onboarding to get your team up and running in no time.
Dedicated Customer Success Manager
Helping your organization get the most out of Optimal .
Helping your organization get the most out of Optimal.
Optimal Academy
Access to free user research online training and courses.
Access our series of exclusive on-demand courses and webinars.
Trusted by 1000+ companies
Optimal workshop for education

The Optimal Education Partner Programme

The Optimal Education Partner Programme provides the world's leading education providers and institutes exclusive access to professional UX tools for teaching UX research, design, and testing.

Apply now
FAQs

Got a question about our pricing?

We're here to help with any questions you have about plans, pricing, and supported features.

How do I request a quote or invoice?

To get a formal quote or an invoice to purchase, please contact our team sales@optimalworkshop.com.

Can I get more participants for my study and how much does it cost?

We offer a discount rate for extra participant recruitment packages. You can purchase additional participant credits (1 credit equals 1 participant), which allows you to order highly-targeted study participants from over 50 countries across the world.

Still have questions?

Check out our help center for more information.

Check out help center