Plans and Pricing for Our User Research Tools | Optimal Workshop

Flexible pricing and plans

MOST POPULAR
Monthly     Annual
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Individual plan

Take the lead in qualitative and quantitative research

$ 199 166 per month per user

BILLED MONTHLY ANNUALLY

Team plan

Collaborate with your team to make fast and informed design decisions

3+ seats
$ 153 per month per user
BILLED ANNUALLY
All prices are in US dollars.
Try for free

Features included in each plan

Plus sign

Individual plan

(1 -2 users)

No restrictions on the number of studies, tasks or participants.

Get the most out of our quantitative & qualitative tools:

  • Customize the look, feel and privacy of your study
  • Restrict access to your study with passwords, closing rules and screener criteria
  • Use Reframer unrestricted with unlimited studies, sessions, observations and saved themes
  • Get access to our in-app recruitment service and custom recruitment specialists

Annual team plan

(from 3 - 19 users)

  • All the individual plan features
  • Customer success support and training
  • Priority support
  • Free credits for our participant recruitment panel *1
  • Discounted rate for extra participant recruitment packages *2
  • Legal and security assessments/reviews (for 10+ users only)

Annual enterprise plan

(from 20+ to unlimited users)

  • All the annual team plan features
  • Custom usage report *3
  • Ability to create separate teams under one account
  • Support for user research strategy *4
  • Single sign on (SSO) functionality

*1: Free credits for our participant recruitment panel

All team and enterprise plans include a number free participant credits from our paid recruitment panel, dependent on the size of our plan. Please get in touch for more information.

*2: Discount rate for extra participant recruitment packages

You can purchase additional participant credits (1 credit equals 1 participant), which allows you to order highly-targeted study participants from over 50 countries across the world.

*3: Custom usage report

At your request, we can put together a custom usage report for your account so that you can see all activity and usage within your subscription.

*4: Support for user research strategy

Our customer success team is on hand to help you get the most out of your Optimal Workshop subscription. Whether you need help understanding our tools to pick the right one for the job, or you have queries about how to interpret your data, we can put you back on track.

The right tools for the job


  1. Create

    Your team can create unlimited studies with all of our powerful research tools: Treejack, OptimalSort, Chalkmark, Questions and Reframer.

  2. Recruit

    Participants will love your study as much as you love their insights. Recruit large numbers of participants with speed and accuracy.

  3. Analyze

    Use the comprehensive analysis and visualization features in our tools to make sense of your qualitative and quantitative data.

  4. Share

    Share your insights with stakeholders and colleagues and get everyone on the same page.

  5. Decide

    Create better product experiences based on decisions backed with data. Iterate and improve with ongoing research.

Play before you pay

  • We have no time limits on our free plan
  • Create an unlimited number of studies
  • Collect 10 responses per study
  • Free card sorting: 30 cards using OptimalSort
  • Free tree testing: 3 tasks using Treejack
  • Free first click tests: 3 tasks using Chalkmark
  • Free survey forms: using Questions
  • Free qualitative note taking: 3 sessions per study using Reframer

Sign up for free

without a credit card!

Have any questions?

What else is included in the paid plans?

Unlimited studies

As many studies as you need to benchmark, test concepts, and iterate to your heart's content.

Unlimited tasks/cards

Everything you need in order to gather useful insights, whatever your project requires.

Unlimited questionnaires

Collect extra information from your participants and use their answers to segment your results.

Unlimited responses

An uncapped number of participants can complete your study. Invite your own or use our recruitment service.

Unlimited notetaking sessions

Create as many Reframer sessions as you need for your qualitative research — from usability tests to user interviews.

Password protection

Protect sensitive information in your studies by requiring a password.

Custom branding

Customize the look of your studies with your own logo and brand colors.

How do I request a quote or invoice?

To get a formal quote or an invoice to purchase, simply fill out the following form and we'll get back to you as soon as we can.

Complete the form

What can I do in the free plan?

A free Optimal Workshop accounts lets you explore all five Optimal tools: Treejack, Chalkmark, Reframer, Questions and OptimalSort. You can sign up for a free Optimal Workshop account here.

We have designed the free account so that you can evaluate all of the functions of the Optimal Workshop applications. The free account is best-suited to running studies with minimal tasks and a small sample size.

Treejack

Free account Paid account
  • Unlimited studies
  • 3 tasks per study
  • 10 participants per study
  • Unlimited studies
  • Unlimited tasks per study
  • Unlimited participants per study
  • Customize study logo and color
  • Set password and closing rules
  • Set a redirect URL + screener criteria
  • Post task questions

OptimalSort

Free account Paid account
  • Unlimited studies
  • 30 cards per study
  • 10 participants per study
  • Unlimited studies
  • Unlimited tasks per study
  • Unlimited participants per study
  • Print/scan cards for moderated sort
  • Customize survey logo and color
  • Set password and closing rules
  • Set a redirect URL + screener criteria

Chalkmark

Free account Paid account
  • Unlimited studies
  • 3 tasks per study
  • 10 participants per study
  • Unlimited tasks per study
  • Unlimited participants per study
  • Customize survey logo and color
  • Set password and closing rules
  • Set a redirect URL + screener criteria
  • Post task questions

Questions

Free account Paid account
  • Unlimited studies
  • Unlimited Questions
  • 10 Participants per study
  • Unlimited participants per study
  • Customize survey logo and color
  • Set password and closing rules
  • Set a redirect URL + screener criteria

Reframer

Free account Paid account
  • Unlimited studies
  • 3 sessions per study
  • Unlimited observations per session
  • Explore your data and identify themes
  • Unlimited studies
  • Unlimited sessions per study
  • Unlimited observations
  • Save themes in theme builder

Even if your subscription reverts back to a free plan, you’ll always have access to your studies and data.

Do you have a non-profit profile?

We offer a 50% discount on annual suite subscriptions to non-governmental organizations (NGOs) and education providers (EDUs). If you think you qualify, send an email to support@optimalworkshop.com.

In your email, please tell us the name of your organization, why it meets the criteria for our discount and what you'd like to use the tools for.

If you'd like us to send you a quote, click here to fill out a form.

How do I convince my boss?

We created a powerful free plan for just this reason. You can run small (but big enough to be useful) usability studies and try our world-leading analysis features on real projects. Bring your boss along on this small research study or easily share the results to show ROI.

You can also download a one page PDF summary of our tools and plans here

Check out our Help Center for more information.

Check out our Help Center for more information.

Optimal Workshop makes it so easy to do user research, there’s no excuse to make uninformed design decisions.

Evan Leach
Eventbrite

I can test wireframes without being physically present in a room with participants. It expands my testing and actually gives me more accurate results, while I continue to do my other work!

Jessie Broderson
Mesaaz.gov

Jump in and try out our free plan


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