Plans and Pricing for Our User Research Tools | Optimal Workshop

Plans & Pricing

“Optimal Workshop makes it so easy to do user research, there’s no excuse to make uninformed design decisions”

Evan Leach, Senior UX Architect Eventbrite logo@1x

Free Plan

Try all of our analysis features on small projects before you buy.

$ 0 forever No credit card required
  • Unlimited studies
  • 10 responses per study
  • 3 tasks per study
  • 30 cards per card sort
  • 3 sessions per qualitative research study
  • Optimal Workshop branding
More info

The Suite

Unlimited Treejack, OptimalSort, Chalkmark and Questions studies
plus Reframer!

$ 166 per month Per user, billed annually
  • Unlimited studies
  • Unlimited responses
  • Unlimited tasks
  • Unlimited cards
  • Unlimited sessions
  • Custom branded studies
  • Participant screening
  • Post-study redirects
  • Priority support
More info

Team Plan

Share and collaborate across our entire platform with your team.

**** Tailored solutions, billed annually
  • The Suite plus...
  • Multi-user team accounts
  • Custom recruitment packages
  • Customized demos & training
  • Dedicated success manager
More info
All prices are in US dollars.

Or, check out the option to pay per study for $99

The Suite includes

Unlimited studies

As many studies as you need to benchmark, test concepts, and iterate to your heart's content.

Unlimited tasks/cards

Everything you need in order to gather useful insights, whatever your project requires.

Unlimited questionnaires

Collect extra information from your participants and use their answers to segment your results.

Unlimited responses

An uncapped number of participants can complete your study. Invite your own or use our recruitment service.

Password protection

Protect sensitive information in your studies by requiring a password.

Custom branding

Customize the look of your studies with your own logo and color.

Request an invoice or quote

We can process your payment online using a credit card, or you can pay by bank transfer or using your PayPal account.

Request an invoice

Non-profit discount

We offer a 50% discount on annual subscriptions to education providers and non-governmental organizations (NGO).

Request an invoice if you qualify.

Convincing someone else?

Download a one page PDF summary of our tools and plans here.

Payment logos@1x

Pay per study

Single tree test, card sort, or first-click study for $99

Enjoy all the features of a subscription (minus post-study redirects), but for just a single study and no recurring payment. Ideal for fixed scope projects and one off studies. You can upgrade an existing Treejack, OptimalSort or Chalkmark study, or create a new one.

Sign up or Log in to upgrade individual studies.

Pay per study@1x

The Free Plan

Run small (but big enough to be useful) usability studies and try all our world leading analysis features on real projects before you buy.

  • Access all your studies including any paid ones
  • Create an unlimited number of studies
  • Collect 10 responses per study with no time limits
  • Free card sorting: 30 cards using OptimalSort
  • Free tree testing: 3 tasks using Treejack
  • Free first click tests: 3 tasks using Chalkmark
  • Free survey forms: using Questions
  • Free qualitative note taking: 3 sessions per study using Reframer
Free plan@1x

Sign up for free

without a credit card!