Participant recruitment

We'll find the right people for your research

Great research starts with great participants. Optimal makes it easy to quickly connect with millions of people in 150+ countries who are ready to take part in your study.

Maximize your resources with efficient recruitment

Save time, effort, and costs by leveraging our targeted recruitment services, and focus on designing and analyzing your research.

Get results 4x faster

With our streamlined recruitment process, you can quickly find and onboard participants yourself, allowing you to start gathering insights in just a few hours.

Find engaged, hard-to-reach participants effortlessly

Our recruitment services handle everything from start to finish, with study reminders, confirmations, and incentive management - all included at no extra cost.

No bad apples guaranteed

We stand by the quality of our participants. If you come across junk data or a bad apple in your responses, or perhaps a participant who didn’t complete their study, we’ll replace them with another participant for free.

Design with confidence

Get actionable insights from your users in hours to organize your content based on user feedback, not assumptions.

Save time, gain insights

Our automated analyses uncover key insights from your card sort results quickly, so you can focus on creating an intuitive content structure.

Validate with session replays

Record participants' card sort sessions to gain a deeper understanding of their thought process and identify areas where they may have struggled with categorization.

“We had results in 4-5 hours, which was impressively fast.”

Joe Russell, Lead Product Designer

Use cases

Participant recruitment in action

Usability testing

Improve your product's user experience by recruiting participants who match your target audience, ensuring you gather actionable insights to drive meaningful enhancements.

Focus groups

Gain a deeper understanding of your market by assembling diverse, insightful focus groups, leveraging our targeting options to uncover valuable perspectives and inform your strategies.

Surveys and questionnaires

Make data-driven decisions by recruiting a representative sample of participants for your surveys and questionnaires, ensuring you collect accurate and reliable insights across industries.

Card sorting and tree testing

Optimize your information architecture by recruiting a diverse, representative sample of users for card sorting and tree testing studies, ensuring your content is organized in a user-friendly, intuitive manner.

Beta testing

Ensure a smooth product launch by recruiting targeted participants for beta testing, using our custom screening options to identify users with the right technical expertise and device compatibility.

Seeing is believing

Dive into our platform, explore our tools, and discover how easy it can be to conduct effective UX research.