101 Guides
101 Guides
Our 101 guides are the best place to start if you’re new to our tools.
Quickstart Guide
Your all-in-one guide to Optimal
Card Sorting
Dive deep into card sorting with Optimal
Tree Testing
Learn how to improve or build your website’s information architecture
Prototype Testing
Learn how to build and test your prototypes
Live Site Testing
Your 101 guide to testing any live site or web app
Optimal Interviews
Your 101 guide to discovering key themes and insights from user interviews
Usability Testing
Your 101 guide to running effective usability tests
Information Architecture
Learn how to build an effective information architecture
First-click Testing
Enabling you to make user-centered decisions for your webpages
Qualitative Insights
Your 101 guide to interviews with the qualitative insights tool
AI Chat
Learn how to get the most out of AI Chat in Interviews with practical tips and best practices.