Learn hub /Learn hub / 101 Guides Blog
101 Guides
Our 101 guides are the best place to start if you’re new to our tools.
Tree Testing
Learn how to improve or build your website’s information architecture
Information Architecture
Learn how to build an effective information architecture
First-click Testing
Learn how to build an effective information architecture
User Interviews
Your 101 guide to user interviews with the qualitative insights tool
Card Sorting
Dive deep into card sorting with Optimal
Usability Testing
Your 101 guide to running effective usability tests
