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User interviews help teams get closer to what’s really driving user behavior. They add nuance and context that quantitative data often misses, revealing how people think, decide, and experience your product. This guide walks you through using Optimal Interviews to turn recorded conversations into clear, actionable insights you can confidently apply across product, design, and stakeholder decisions.
Interviews can be conducted one-on-one or in a focus group, moderated live, or with an AI moderator.