When Should You Use User Interviews?
User interviews are designed to explore user experiences, attitudes, and decision-making processes. Rather than measuring what users do, interviews help you understand why they do it.
With user interviews, you can:
- Understand user goals and frustrations
- Explore decision-making, motivations, and thought processes
- Add depth and context to quantitative findings
- Dive deeper into feedback from surveys
- Get more context with usability tests
- Validate assumptions early in the product cycle
Types of User Interviews
- Exploratory Interviews: Used in early stages to identify pain points and user goals
- Contextual Interviews: Conducted in users’ environments to see real workflows
- Validation Interviews: Used after concepts or designs are drafted
- Follow-up Interviews: Dig deeper into results from other research
