Create Meaningful Experiences
A User Research Platform that helps you and your team make design decisions with confidence.
Get Started TodayWe've created a suite of usability tools that help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.
Run fast and affordable user research
Quickly set up and iterate studies as you learn
Reach as many participants as you need
Recruit and target in 70+ languages, remotely or in person
Easily understand your data
Explore your comprehensive results with beautiful visualizations
Make confident design decisions
Use convincing insights to delight your team and users alike
You're in good company
Our awesome customers work hard on making experiences better for their own customers. We’re proud to be among these THOUSANDS of user researchers, information architects, interaction designers, product leaders, marketing managers, content strategists, and experience design teams inside the world's largest organizations.
Learn about our research tools
Know why and where people get lost in your content with tree testing
Discover how other people organize your content with card sorting
Reveal first impressions of designs and screenshots with first-click analysis
Gather opinions, facts, and feedback with our quick online surveys
Take notes and find themes super fast with qualitative research
Better experiences for you
Understand customer behavior patterns and improve your product. Research is easier and faster with Optimal Workshop. Create studies, recruit participants, and analyze the data in days, not weeks.
Better experiences for your users
Collect and make sense of quantitative and qualitative data easily — to make designs that match the intent of your users. No more lost customers.
Better experiences for your team
Optimal Workshop lets you and your team build better experiences together. An application designed to encourage researching in teams. Collaborate, discover, and share with design teams, large and small.
Join the User Research Platform
You can’t judge a book by its cover. What better way to see if we’re right for each other, than a very powerful and generous free plan. Come play for free.
Geek out in our Research Lab
We’ve got articles, videos, webinars, ebooks, and even a research community awaiting for you to enjoy.
