Put people at the heart of your decisions
Understand what matters most with our user research platform — transform insights into action, and make decisions with confidence
5 research tools to understand your users
OptimalSort
Treejack
Chalkmark
Questions
Reframer
Participant recruitment

Card sorting
with OptimalSort
Discover how people conceptualize, group and label ideas with OptimalSort so you can confidently and easily optimize your content structure.

Tree testing
with Treejack
Whether you’re building a new website or improving the structure of your current one, Treejack provides you with the user insights you need to build a site structure that works for the people using it.

First-click testing
with Chalkmark
Get feedback on your designs fast. Chalkmark lets you test design prototypes with users quickly and easily — meaning faster iterations, feedback, and turnaround.

Online surveys
with Questions
Understand your customers and answer those burning questions, find the right people for your studies, and learn from your results with Questions.

Qualitative research
with Reframer
Capture all your research notes, usability tests and observations collaboratively in Reframer to have a single source of truth. Then make sense of your findings quickly with easy-to-use analysis tools.

Participant recruitment
with Optimal Workshop
Quality research relies on quality participants. Use our participant recruitment service to instantly access millions of users from around the world.
Get answers, insights and results in days, not weeks

Run fast and affordable user research
Quickly set up and iterate studies as you learn.

Reach as many participants as you need
Recruit and target in
70+ languages, remotely or
in person.

Easily understand your data
Explore your comprehensive results with beautiful visualizations.

Make confident design decisions
Use convincing insights to delight your team and users alike.
You’re in good company
Join the most successful organizations taking advantage of insights to produce experiences their users love.





Optimal Workshop makes it so easy to do user research, there’s no excuse to make uninformed design decisions.

I can test wireframes without being physically present in a room with participants. It expands my testing and actually gives me more accurate results, while I continue to do my other work!

Get started with Optimal Workshop today
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