Build better digital experiences, backed by data
Quickly and easily test anything from website architecture to design prototypes with our suite of specialized user research tools.
You’re in very good company – trusted globally in over 132 countries
Test, learn, observe, capture, and analyze all in one place. Optimal Workshop gives you 5 specialized tools to support critical parts of your research workflow.
Built for collaboration
Democratize user research by enabling seamless collaboration across your organization.
Use in-depth, easily digestible analysis to make data-driven decisions with ease for your website, product, app or prototype.
I can test wireframes without being physically present in a room with participants. It expands my testing and actually gives me more accurate results, while I continue to do my other work!
Empower your research team with 5 tools in one place
with Optimal Workshop
Optimize your content structure with confidence by discovering how people conceptualize, group and label ideas through OptimalSort.
Whether you’re building a new website or improving the structure of your current one, Treejack provides you with the user insights you need to build a site structure that works for the people using it.
Get feedback on your designs fast. Chalkmark lets you test design prototypes with users quickly and easily — meaning faster iterations, feedback, and turnaround.
Understand your customers and answer those burning questions, find the right people for your studies, and learn from your results with Questions.
Capture all your research notes, usability tests and observations collaboratively in Reframer. Then make sense of your findings quickly with easy-to-use analysis tools.
with Optimal Workshop
Quality research relies on quality participants. Use our participant recruitment service to instantly access millions of users from around the world.
How to start gathering insights quickly (and easily)
Target your audience
Use our participant recruitment service to help get in front of the right people or choose the audience yourself.
Ways to make the most of Optimal Workshop
There are a number of ways to use our user research platform, and here are some of our customer’s favorites.
See Optimal Workshop in action
Try a demo study for yourself and get stuck into some data analysis with our fictional Telecom provider, Banancom.