Create Meaningful Experiences

A User Research Platform that helps you and your team make design decisions with confidence.

We've created a suite of usability tools that help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.

Run fast and affordable user research

Quickly set up and iterate studies as you learn

Reach as many participants as you need

Recruit and target in 70+ languages, remotely or in person

Easily understand your data

Explore your comprehensive results with beautiful visualizations

Make confident design decisions

Use convincing insights to delight your team and users alike

Explore our features

You're in good company

Our awesome customers work hard on making experiences better for their own customers. We’re proud to be among these THOUSANDS of user researchers, information architects, interaction designers, product leaders, marketing managers, content strategists, and experience design teams inside the world's largest organizations.

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Learn about our research tools

Know why and where people get lost in your content with tree testing

Discover how other people organize your content with card sorting

Reveal first impressions of designs and screenshots with first-click analysis

Gather opinions, facts, and feedback with our quick online surveys

Take notes and find themes super fast with qualitative research

Better experiences for you

Understand customer behavior patterns and improve your product. Research is easier and faster with Optimal Workshop. Create studies, recruit participants, and analyze the data in days, not weeks.

Better experiences for your users

Collect and make sense of quantitative and qualitative data easily — to make designs that match the intent of your users. No more lost customers.

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Better experiences for your team

Optimal Workshop lets you and your team build better experiences together. An application designed to encourage researching in teams. Collaborate, discover, and share with design teams, large and small.

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“So easy to do research”
Evan Leach, UX Architect at Eventbrite

Join the User Research Platform

You can’t judge a book by its cover. What better way to see if we’re right for each other, than a very powerful and generous free plan. Come play for free.

Geek out in our Research Lab

We’ve got articles, videos, webinars, ebooks, and even a research community awaiting for you to enjoy.

Explore our library
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