Get fast, actionable insights
Enable your team to rapidly deliver better digital experiences, backed by data.
Trusted by more than 420,000 customers globally
The Optimal Workshop platform
Five specialized research tools in one place
Card sorting
with OptimalSort
Discover how people conceptualize, group and label ideas with OptimalSort so you can confidently and easily optimize your content structure.
Tree testing
with Treejack
Whether you’re building a new website or improving the structure of your current one, Treejack provides you with the user insights you need to build a site structure that works for the people using it.
First-click testing
with Chalkmark
Get feedback on your designs fast. Chalkmark lets you test design prototypes with users quickly and easily — meaning faster iterations, feedback, and turnaround.
Online surveys
with Questions
Understand your customers and answer those burning questions, find the right people for your studies, and learn from your results with Questions.
Qualitative research
with Reframer
Capture all your research notes, usability tests and observations collaboratively in Reframer. Then make sense of your findings quickly with easy-to-use analysis tools.
Get the insights you need to design more user-friendly digital experiences
Superior analysis
Flexible. Automated. Detailed.
Multiple analysis methodologies transform results into insights in no time. Our tools provide the most granular visualizations available, enabling you to analyze your data your way and communicate your findings with clarity.
Participant Recruitment
Three ways to find the right people
to participate in your research
Target even the trickiest groups with our custom recruitment service
Instantly access our panel of 239 million participants in-app
Generate a sharable link to invite participants from your own database
Customer stories
“11/10 I always recommend Optimal Workshop. The products are easy to use and effective, and the staff are always helpful and responsive. Top marks from me.”
“Great product, easy to use and launch a study quickly – great analytical tools that you can leverage in so many ways to gain user insight and design direction!”
“These products have sped up our work immensely, and allowed us to gather much more data. The tools for assessing the results make it really easy (and the outputs look great on reports!).”
“I have used Optimal Workshop for IA content categorisation and found the interactive visualizations truly useful in exploring and assessing a variety of solutions.”
“Great piece of software. Easy to use and the data report visualizations make analysis really simple and intuitive.”
Supercharge your research at every stage of the experience design lifecycle
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