Card sorting allows participants to organize labeled cards into intuitive groups, revealing valuable perspectives for structuring content on websites, apps, products, and more.
Get actionable insights from your users in hours to organize your content based on user feedback, not assumptions.
Our automated analyses uncover key insights from your card sort results quickly, so you can focus on creating an intuitive content structure.
Record participants' card sort sessions to gain a deeper understanding of their thought process and identify areas where they may have struggled with categorization.
Richard ‘Dice’ Allardice, Information Architect
An e-commerce company can use card sorting to understand how customers mentally categorize their products, helping them create a more intuitive navigation and product hierarchy.
Card sorting can optimize signage and wayfinding systems in physical spaces such as airports, shopping malls, and hospitals to help people get to where they need to go.
Content-heavy websites, such as blogs or news sites, can use card sorting to determine how to group and present their content in a way that aligns with users' expectations.
Government and service providers can use card sorts to understand users' mental models and gain ideas to improve access and findability of information on their websites and apps.
Product teams can use card sorting to understand how users prioritize different features or functionalities, helping them make informed decisions about product development.
Marketing, design, and product teams can use card sorting to generate ideas for creating navigations that meet users' expectations.
Companies can use card sorting to organize their internal knowledge bases, making it easier for employees to find and share the information they need quickly.
Restaurants can use card sorting to test and refine their menu structure, ensuring that items are grouped and labeled in a way that makes sense to diners.
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