Banking & Financial Services

Build the future of digital banking, today.

Join the network of 200+ financial institutions creating secure, accessible, and user-centric digital experiences that build lasting customer relationships.

Transform your institution into a digital banking leader by combining enterprise-grade security with superior user experience. Our comprehensive user research platform helps you deliver digital services that work for everyone while maintaining the highest security standards.

Enterprise-grade security & compliance

SOC 2 Type II certified platform

Bank-level encryption at rest and in transit

Geographic data residency options

Comprehensive audit trails

Role-based access control

GDPR, GLBA, and PSD2 compliant

Seamless integration & reliability

99.99% uptime guarantee

Secure API architecture

Legacy system compatibility

Complete audit logging

Automated backup systems

Disaster recovery protocols

Research that drives results

Reduce costly development mistakes

Validate designs before deployment

Optimize digital conversion rates

Decrease support costs

Improve customer satisfaction

Measure ROI of UX investments

The risk of not doing the research is so much greater than the risk of doing it right now. In finance, customers choose banks based on their reputation.

Randy Liao, Design Research Manager  |  ANZ

The numbers that matter

77th

Chase leads banking websites with a 77th percentile SUPR-Q score while Wells Fargo ranks lowest at 25th percentile

-17

The average Net Promoter Score (NPS) for banking websites is -17%, ranging from -43% (Wells Fargo) to +2% (Chase)

47%

Only about 47% of users strongly agree their bank's website is secure

Transformation starts now

Drive real business results

In today's digital-first travel landscape, exceptional user experience drives revenue. Our platform helps airlines build, measure, and optimize digital experiences that increase bookings, boost ancillary sales, and improve operational efficiency.

Make data-driven decisions

Stop guessing what your passengers need. Our research tools reveal exactly how travelers interact with your digital services, from booking flows to mobile check-in. From optimizing seat selection to simplifying flight changes, get the insights you need to enhance every interaction.

Scale research excellence

Whether you're a global carrier or a regional airline, our platform makes sophisticated user research accessible and actionable. Trusted by leading airlines to deliver insights that drive digital innovation while maintaining security and compliance standards.

Start delivering better digital experiences

Whether you're just starting your UX journey or scaling research across your organization, Optimal provides the tools and expertise you need to create exceptional digital experiences.