Yes. Optimal is built so PMs and designers can run a valid study without a research degree. The platform guides study setup and analysis, while giving research teams the governance to keep quality high across everyone running studies, so more of the team can answer their own questions without lowering the bar.

Fast enough to fit inside a sprint. A common bottleneck is finding participants. Optimal Recruitment gives you a 20M+ participant panel plus you can invite your own users at no additional cost, so a study can start today instead of next week. From there, Optimal runs the whole arc of a decision; discovery, testing, and synthesis, in one platform. Optimal Intelligence summarizes sessions and surfaces themes as they come in. Teams get a usable answer while the decision is still open, rather than weeks later when the work has already shipped.

No. Every Optimal plan includes unlimited seats. PMs, designers, researchers, and their stakeholders can all access and run research at no extra per-user cost, so budget never decides who gets to test an idea before it ships.

Optimal supports all core UX research methods in one platform: prototype testing, first-click testing, tree testing, card sorting, surveys, user interviews (with AI-moderated questions and an AI interviewer), live site testing, mixed-method studies, and qualitative analysis. Teams can move from understanding a problem to validating a solution without switching tools.

Optimal Recruitment draws on multiple panel providers to reach 20M+ participants across 150+ countries, with targeting and screening to match the specific audience a study needs. Teams can also recruit their own users at no extra cost, which is useful for reaching existing customers or a particular segment. A study can start immediately instead of waiting on sourcing.

Yes. Optimal is built for the enterprise stack, with an MCP server, API, SSO via SAML 2.0 and OAuth, and the governance and integrations enterprise teams review for. Research plugs into the tools teams already use rather than sitting in a separate system.

Yes. Optimal’s management systems and infrastructure is independently certified to ISO/IEC 27001 and ISO/IEC 27701, and is SOC 2 Type II audited. Data is encrypted in transit and at rest, and independent penetration testing is carried out annually. Full security and compliance documentation is available for procurement and security review in the Optimal security center.