Technology & Software

Ship winners, not wishful thinking

Join the world's top tech companies building products based on user truth.

Transform your product development with data-driven UX decisions. Our comprehensive research platform helps technology companies ship better products faster while maintaining agile development cycles.

Product optimization

Increase feature adoption rates

Reduce development rework

Optimize onboarding flows

Boost user engagement

Maximize product stickiness

Lower churn rates

Development excellence

Validate before building

Reduce technical debt

Increase sprint efficiency

Streamline release cycles

Optimize feature rollouts

Enhance team alignment

Research that impacts metrics

Test product-market fit

Validate user flows

Optimize conversion paths

Increase user retention

Improve feature usage

Enhance product roadmaps

Numbers worth shipping for

70%

Poor UX leads to 70% of product failures

43%

Clear product experiences reduce support tickets by 43%

35%

Teams using research ship 35% faster

80%

Leading software products achieve 80% user satisfaction

80%

User testing reduces dev costs by 50%

2X

Research-driven products see 2x higher adoption rates

Your product evolution launchpad

Drive real business results

In today's digital-first travel landscape, exceptional user experience drives revenue. Our platform helps airlines build, measure, and optimize digital experiences that increase bookings, boost ancillary sales, and improve operational efficiency.

Make data-driven decisions

Stop guessing what your passengers need. Our research tools reveal exactly how travelers interact with your digital services, from booking flows to mobile check-in. From optimizing seat selection to simplifying flight changes, get the insights you need to enhance every interaction.

Scale research excellence

Whether you're a global carrier or a regional airline, our platform makes sophisticated user research accessible and actionable. Trusted by leading airlines to deliver insights that drive digital innovation while maintaining security and compliance standards.

Start shipping better products

Whether you're just starting your UX journey or scaling research across your organization, Optimal provides the tools and expertise you need to create exceptional digital experiences.