Better conversations. Better decisions.
The right insight starts with the right person. Optimal connects you with participants who match your exact audience, then does the heavy lifting. Run Interviews with AI-powered analysis that automatically surfaces themes, generates summaries, and creates highlight reels of the moments that matter. Less time in recordings, more time acting on what you found.
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Talk to the right users, every time
Great qualitative research starts before the first question is asked.
Optimal's participant recruitment connects you with verified users who match your exact criteria, demographics, behaviours, specific needs, so every interview starts with the right person.
Once you're in the session, Optimal does the heavy lifting.
Our interviews tool automatically transcribes, tags, and analyses conversations as they happen, surfacing key themes, generating summaries, and building highlight reels of the moments your stakeholders need to see. No manual tagging marathons or week-long analysis cycles. Just the insight, ready to act on.
Tools that Power Insight
From rapid prototype testing to deep user research, Optimal has everything product, design and research teams need to run user research and get insights in one powerful platform.
Live Site Testing
See how users engage with your live site or web app. No code needed.
Surveys
Capture the experiences and opinions of your users.
Interviews
Transform videos into powerful insights.
Qualitative Insights
One tool for all your insights and analysis.
First-Click Testing
Quickly pinpoint navigation problems, enhance findability, and design user-centered websites.
Card Sorting
Understand how users categorize and label your content.
Tree Testing
Identify where and why people get lost in your content, and fix it.
Prototype Testing
Validate your design concepts early and often.