Tree testing

Evaluate the findability of your content

Tree testing reveals how users expect to find the information they are looking for. It highlights any navigation troubles so you can build intuitive experiences that are simple for users to navigate.

Generate rapid insights

Quickly gather and analyze user feedback on your information architecture, allowing you to make data-driven decisions and efficiently iterate on your site structure.

Identify navigation pain points

Analyze where users struggle to find information within your site structure, so you can pinpoint areas of confusion and make targeted improvements to your navigation and labeling.

Benchmark and measure improvement

Use tree testing data on task success rates, time taken, and navigation paths to benchmark your site's performance and measure the impact of improvements over time.

Design with confidence

Get actionable insights from your users in hours to organize your content based on user feedback, not assumptions.

Save time, gain insights

Our automated analyses uncover key insights from your card sort results quickly, so you can focus on creating an intuitive content structure.

Validate with session replays

Record participants' card sort sessions to gain a deeper understanding of their thought process and identify areas where they may have struggled with categorization.

“Tree testing is a quick and cost-effective way to validate assumptions about information architecture.”

Ben Hills-Jones, Senior Content Designer, Freelancer

Use cases

Tree testing in action

Website redesigns

Test your new site structure before you build it. Find and fix problems early to create a website that's easy to use and keeps people engaged.

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Accessibility evaluation

Make your site easy for everyone to navigate, including people using assistive tech. Spot and remove roadblocks to your content and features.

Navigation optimization

Zero in on confusing parts of your navigation by making labels, categories, and structure crystal clear so users can find what they need hassle-free.

E-commerce category optimization

Arrange your online store's categories to perfection and guide shoppers to the products they want, so they buy more and leave happy.

Intranet usability

Put your intranet's structure under the microscope and create resources and tools quick and easy to find so your team can get more done with less effort.

Mobile app information architecture

Fine-tune how your app is organized and help users get to the features and content they want fast for a smooth, frustration-free experience on the go.

Content strategy

Get your content sorted just right. Help users find and explore relevant content effortlessly across your site for more traffic and engagement.

Seeing is believing

Dive into our platform, explore our tools, and discover how easy it can be to conduct effective UX research.