About Us

Pioneering user research since 2004

When we created the first online card sorting tool, we set out to make user research more accessible. Today, that same mission drives everything we do—transforming how organizations understand and delight their users.

What sets us apart

Excellence in action

We pioneered user research automation and haven't stopped innovating since. Our platform combines powerful capabilities with intuitive design, making expert research accessible to all.

Expertise that empowers

Behind every feature is decades of research expertise and customer collaboration. We don't just provide tools—we help you uncover the insights that drive exceptional digital experiences.

Inclusive by design

Great research should be possible for everyone. We're committed to making user research more accessible, whether you're conducting your first study or scaling research across an enterprise.

Join us in transforming digital experiences.

From Fortune 500 enterprises to emerging startups, organizations worldwide trust Optimal to power their user research. Ready to see what exceptional research looks like?