About Us

Hi there,

nice to meet you 👋

Since 2004, we've been revolutionizing user experience research with our innovative tools, starting with our groundbreaking online card sorting solution.


Now, as a leading UXR and insights platform, we offer a comprehensive suite of powerful tools that help companies worldwide design exceptional user experiences and uncover valuable insights.

What we’re about

Excellence
Deliver best-in-class UX research tools for superior digital products

Focus your analysis on the tasks and journeys that matter most to your users and your business objectives.

Expertise
Leverage the knowledge of the most seasoned UX research professionals

Use our tools to collect qualitative and quantitative data on how users navigate your product or website, uncovering pain points, frustrations, and opportunities for improvement.

Inclusivity
Make best-practice research accessible to all

Dive deep into user interactions and feedback to understand the "why" behind their actions and sentiment.

Data-driven
Foster a culture of data-informed decision making

Use the insights you've gathered to inform your optimization efforts, prioritizing the changes that will have the greatest impact on user experience.

Empowerment
Provide the tools experts trust

Continuously monitor and analyze user behavior to track the effectiveness of your optimizations and identify new opportunities for refinement.

Proud to be B Corp

Optimal Workshop is a Certified B Corporation. This means we’re part of a global community of businesses operating in a way that actually helps people, communities, and the planet. We’ve undergone a stringent audit process to ensure we meet the high standards of social and environmental performance, transparency and accountability required of a B Corp.

Meet the team

Meet our talented global partners