We pioneered user research automation and haven't stopped innovating since. Our platform combines powerful capabilities with intuitive design, making expert research accessible to all.
Behind every feature is decades of research expertise and customer collaboration. We don't just provide tools—we help you uncover the insights that drive exceptional digital experiences.
Great research should be possible for everyone. We're committed to making user research more accessible, whether you're conducting your first study or scaling research across an enterprise.
From Fortune 500 enterprises to emerging startups, organizations worldwide trust Optimal to power their user research. Ready to see what exceptional research looks like?