New release: Test any website or web app. No code needed.
Learn more
Optimal for Product teams

Build Products Users Actually Want

Optimal gives product teams user insights to prioritize features and ship products that drive results.

Start your free trial
See how it works

Discover What Really Matters

Great products start with understanding your users, not assumptions. Run surveys to gather feedback at scale, conduct interviews with AI-powered analysis that turns hours of recordings into insights in minutes, and test any live website or web app without a line of code. Automated highlight reels surface what matters most, so you spend less time in the data and more time making decisions that move your roadmap forward.

Prioritize your roadmap

Not every user challenge deserves the same attention. With Surveys and Card Sorting, you can easily prioritize the issues that matter most to your users.

Design and validate with confidence

Once you’ve prioritized your user challenges, it’s time to design and test solutions. Use Card Sorting and Tree Testing to build a solid foundation, and then Prototype and First Click Testing to refine your designs before they’re fully developed.

Optimize Features Post-Launch

Shipping is the start, not the finish. Keep pace with how your users' needs evolve, run surveys at scale, conduct interviews with AI-powered analysis that surfaces themes automatically, and test your live site without touching a line of code. Automated highlight reels mean your team spends less time reviewing recordings and more time acting on what they reveal.

Crafted by the Community,
for the Community

Our resource center is a living, breathing hub of knowledge and inspiration, crafted by UX designers who have been in your shoes and understand what it takes to create exceptional user experiences.

Guides and Articles: Insights from UX Experts

Dive into expert advice that will transform your UX approach.
Explore Guides and Articles

Webinars and Videos

Watch our latest webinars and videos from industry innovators.
Explore Webinars and Videos

Community Forums: Connect and Collaborate

Join a global community of passionate UX professionals. Share challenges, discuss findings, and collaborate on advancing user research together.
Join our Slack

Seeing is believing

Explore our tools and see how Optimal makes gathering insights simple, powerful, and impactful.
Book a demo
Try for free