Surveys

Quick answers with simple surveys

Ask the right questions and get a deeper understanding of your users' needs, preferences, and pain points.

Uncover crucial insights

Collect targeted feedback on specific topics, allowing you to validate assumptions, test ideas, and identify areas for improvement.

Get answers in hours

Leverage screener questions to ensure you're reaching the right people, and use our segmentation capability to slice and dice the data quickly.

Analyze results with ease

Dive deeper into the data by segmenting responses based on key demographics or user characteristics, revealing hidden patterns and opportunities for growth.

Design with confidence

Get actionable insights from your users in hours to organize your content based on user feedback, not assumptions.

Save time, gain insights

Our automated analyses uncover key insights from your card sort results quickly, so you can focus on creating an intuitive content structure.

Validate with session replays

Record participants' card sort sessions to gain a deeper understanding of their thought process and identify areas where they may have struggled with categorization.

Optimal Workshop's qualitative analysis software and intuitive user experience make this a powerful tool in my arsenal as a User Researcher.

Elena Tran, User Researcher  |  Capital One

Use cases

Surveys in action

Gathering product feedback

Companies can use surveys to collect feedback on their products, identifying areas for improvement, gauging customer satisfaction, and informing future product development.

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Conducting academic research

Researchers can use surveys to collect data for studies, validate hypotheses, and contribute to the advancement of knowledge in various fields.

Measuring employee satisfaction

HR professionals can use surveys to gauge employee engagement, identify areas for improvement in the workplace, and gather feedback on company policies and initiatives.

Evaluating user experience

UX researchers can use surveys to assess the usability and effectiveness of websites, apps, or digital products, uncovering pain points and opportunities for enhancement.

Assessing customer service

Businesses can use surveys to evaluate the quality of their customer service, identify training needs, and track customer satisfaction over time.

Gathering community input

Government agencies and non-profits can use surveys to gather input from the public on policies, initiatives, or community needs, ensuring that decisions are informed by the voices of those they serve.

Conducting market research

Marketers can leverage surveys to gather insights on target audiences, test product concepts, and assess brand perception, informing marketing strategies and campaigns.

Collecting event feedback

Event organizers can use surveys to gather attendee feedback, measure satisfaction, and identify areas for improvement for future events.

Seeing is believing

Dive into our platform, explore our tools, and discover how easy it can be to conduct effective UX research.