Marketing teams

Create campaigns 
that click

Create campaigns that truly connect with your audience by basing your marketing decisions on 
real user insights.

Start your free trialTalk to sales
Man sitting in a presentation room
Man sitting in a presentation room
Man sitting in a presentation room
Man sitting in a presentation room
Trusted by 1000+ companies

Supercharge your marketing

Understand your 
target audience

Gain deep insights into your users' needs, preferences, and behaviors. Use this knowledge to create marketing personas and tailor your messaging.

Test and refine your marketing content

Validate your ad copy, landing pages, and content with real users. Get feedback to ensure your marketing resonates with your target audience.

Optimize your website and user journey

Identify areas where users get stuck or confused. Make data-driven improvements to your website and marketing funnel to boost conversions.

Streamline your marketing workflow

Integrate Optimal with your marketing stack. Test, iterate, and optimize your campaigns efficiently. Collaborate seamlessly with your team.

Help users find the information they need

Creating an intuitive information architecture (IA) is crucial for designing user-friendly digital products. By uncovering how users categorize and label content, you can gain valuable insights into their mental models and create an IA that feels natural and easy to navigate.

Our powerful tool allows you to identify common patterns and themes in user behavior, helping you make informed decisions about your IA and navigation design. By aligning your IA with user expectations, you can ensure that your digital product is intuitive and effortless to use, ultimately leading to higher user satisfaction and engagement.

Ensuring intuitive interactions with first-click testing

The success of your digital product heavily relies on users being able to easily find and interact with key features and actions. First-click testing allows you to validate the intuitiveness of your designs by testing interactive prototypes or wireframes with real users.

By gathering quick insights on where users click first when attempting to complete a task, you can identify areas of confusion or frustration and iterate on your designs accordingly. This ensures that your users can achieve their goals with ease, reducing the risk of abandonment or negative user experiences.

Validating design decisions with user feedback

Collecting user feedback is essential for creating designs that truly resonate with your target audience. Online surveys provide a powerful tool for gathering insights on design concepts, prototypes, or existing products, allowing you to validate your design decisions and identify areas for improvement.

By segmenting and filtering responses, you can uncover key insights that inform your design iterations, ensuring that your final product is truly user-centered. This data-driven approach to design helps you make informed decisions, reducing the risk of costly redesigns or user dissatisfaction.

Streamlining your design workflow with seamless integrations

Your UX design process likely involves a variety of tools, from design platforms like Figma and Sketch to prototyping tools like Adobe XD and InVision. Integrating these tools with your user research and testing platform can greatly streamline your workflow, allowing you to easily import designs and prototypes for testing and validation.
‍
By seamlessly connecting your design and research tools, you can speed up the iterative process of designing, testing, and refining your digital products. And with collaboration and sharing features, you can ensure that all team members and stakeholders are aligned and working towards the same goal of creating exceptional user experiences.

The Optimal advantage

By combining these powerful research methods, you can gain a holistic view of your users' experience and make data-driven decisions that continuously optimize their journey.

Customer Success Stories

The Benefits of a data-driven approach to UX design

Adopt a data-driven approach to UX design, making decisions based on real user insights rather than assumptions or guesswork. Here’s how the best teams in the world are using Optimal.

“I love how easy it is to set up a test in the Optimal Workshop, and the presentation
of test results”

Monika Rutkowska, UX Researcher  |  HousingAnywhere

Read customer stories
Optimal’s UX Expertise

Crafted by the Community, for the Community

Our resource center is a living, breathing hub of knowledge and inspiration, crafted by UX designers who have been in your shoes and understand what it takes to create exceptional user experiences.

Seeing is believing

Dive into our platform, explore our tools, and discover how easy it can be to conduct effective UX research.

Start your free trialTalk to sales