Why Choose Optimal over Maze
Teams that switch from Maze to Optimal typically do so for these four reasons:
Why it matters: Run consistent, high-quality studies throughout the product lifecycle without switching tools or sacrificing speed.
Why it matters: Stakeholders get what they need fast. Teams make more confident, insight-backed decisions with less friction.
Why it matters: Better IA means better usability, lower friction, and more intuitive experiences.
Why it matters: Product managers, UX researchers, designers, and operations teams can collaborate in one centralized research platform that is built for scale.
Maze vs Optimal: Key Differences
Connected Research Workflow
Optimal supports every stage of user research in a single platform, from participant recruitment and prototype testing to card sorting, surveys, and AI-powered reporting.
Built-In Flexibility
Optimal offers customizable test flows, advanced Figma integration, and support for live site testing. Teams can tailor research to real-world contexts and products across early discovery, usability validation, and information architecture.
AI-Powered Analysis and Synthesis
Optimal’s built-in AI delivers fast, layered insights across video interviews, survey responses, and behavioral data, no add-ons required. Smart summaries, visualizations, and reports make it easy to align teams and influence stakeholders.
Enterprise-Grade Scalability
Optimal is designed for large teams with complex research needs, offering enterprise-grade compliance, global participant reach, shared workspaces, and proactive support.
Maze vs Optimal: Feature Comparison
Summary: Maze or Optimal?
Optimal is ideal for teams looking to scale research, deepen insight, and influence decisions. With end-to-end functionality, AI-powered analysis, and enterprise-grade support, Optimal is the user insights platform that grows with your team.
Frequently Asked Questions
Frequently Asked Questions
Optimal is purpose-built for enterprise research programs, offering platform stability, advanced AI-powered analysis, flexible study design, and proactive customer support. While Maze is designed for speed, Optimal delivers the depth, reliability, and scalability required for complex research across large teams.
Absolutely. Optimal integrates seamlessly with Figma and supports advanced prototype interactions, so you can test full user flows with complete control over the experience.
Optimal includes enterprise-grade features like SSO, SOC 2 compliance, role-based access controls, and multi-user management. We also provide shared workspaces for cross-functional collaboration and a dedicated success team to support long-term research maturity.
Not at all. Product managers, designers, marketers, and research teams all use Optimal to uncover insights and validate decisions. Whether you're running continuous discovery or testing usability, Optimal empowers every role to work with user feedback.
Maze offers a wide pricing range based on team size and features. Optimal provides transparent, scalable pricing that reflects the value of a complete, end-to-end research platform. We’re happy to tailor a plan to match your needs and goals.
Yes. Optimal gives you access to over 100 million verified participants in 150+ countries. You can recruit by role, location, demographics, or invite your own users (free), all through one integrated system.