In our Value of UX Research report, nearly 70% of participants identified analysis and synthesis as the area where AI could make the biggest impact.
At Optimal, we're all about cutting the busywork so you can spend more time on meaningful insights and action. That’s why we’ve built automated Insights, powered by AI, to instantly surface key themes from your survey responses.
No extra tools. No manual review. Just faster insights to help you make quicker, data-backed decisions.
What You’ll Get with Automated Insights
- Instant insight discovery
Spot patterns instantly across hundreds of responses without reading every single one. Get insights served up with zero manual digging or theme-hunting. - Insights grounded in real participant responses
We show the numbers behind every key takeaway, including percentage and participant count, so you know exactly what’s driving each insight. And when participants say it best, we pull out their quotes to bring the insights to life. - Zoom in for full context
Want to know more? Easily drill down to the exact participants behind each insight for open text responses, so you can verify, understand nuances, and make informed decisions with confidence. - Segment-specific insights
Apply any segment to your data and instantly uncover what matters most to that group. Whether you’re exploring by persona, demographic, or behavior, the themes adapt accordingly. - Available across the board
From survey questions to pre- and post-study, and post-task questions, you’ll automatically get Insights across all question types, including open text questions, matrix, ranking, and more.
Automate the Busywork, Focus on the Breakthroughs
Automated Insights are just one part of our ever-growing AI toolkit at Optimal. We're making it easier (and faster) to go from raw data to real impact, such as our AI Simplify tool to help you write better survey questions, effortlessly. Our AI assistant suggests clearer, more effective wording to help you engage participants and get higher-quality data.
Ready to level up your UX research? Log into your account to get started with these newest capabilities or sign up for a free trial to experience them for yourselves.