Optimal for Content Design
Create Content That Speaks to Your Users
Optimal helps you identify and prioritize the content issues that matter most, so you can build a content strategy that directly addresses user needs and drives engagement.
Design content that delivers results
By using real user insights, you can refine your content design and architecture with ease. Focus on what your audience truly wants, ensuring a seamless and intuitive experience that keeps them engaged and coming back for more.
Tools that Power Insight
From rapid prototype testing to deep user research, Optimal has everything product and design teams need to run user research and get insights in one powerful platform.
Surveys
Capture the experiences and opinions of your users.
Interviews
Transform videos into powerful insights.
Qualitative insights
One tool for all your insights and analysis.
First-click testing
Test calls-to-action and user journeys.
Card sorting
Understand how users categorize and label your content.
Tree testing
Identify where and why people get lost in your content, and fix it.
Prototype testing
Validate your design concepts early and often.
Live site testing
See how users engage with your live site or web app. No code needed.