Design teams

Where expert insights meet exceptional design

Design teams trust Optimal to transform how they understand, validate, and deliver extraordinary digital experiences.

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Man sitting in a presentation room
Man sitting in a presentation room
Man sitting in a presentation room
Man sitting in a presentation room

From information architecture to user validation, our unified platform empowers teams to create experiences users love. Get all the research tools you need in one place—designed by researchers, perfected for design teams.

Build intuitive information structures

See how users naturally group and find content. Create navigation and labels that match user mental models, backed by real data.

Validate early, validate often

Test prototypes at any stage to reduce costly changes. Get clear data on what works and what needs refinement through first-click testing and user feedback.

Turn feedback into action

Capture qualitative insights that drive design decisions. Analyze user behavior patterns and iterate with confidence using our powerful research tools.

Seamless design workflow

Import designs directly from Figma, test with users, and refine based on insights—all in one platform. Collaborate effortlessly across research and design teams.

Help users find the information they need

Creating an intuitive information architecture (IA) is crucial for designing user-friendly digital products. By uncovering how users categorize and label content, you can gain valuable insights into their mental models and create an IA that feels natural and easy to navigate.

Our powerful tool allows you to identify common patterns and themes in user behavior, helping you make informed decisions about your IA and navigation design. By aligning your IA with user expectations, you can ensure that your digital product is intuitive and effortless to use, ultimately leading to higher user satisfaction and engagement.

Ensuring intuitive interactions with first-click testing

The success of your digital product heavily relies on users being able to easily find and interact with key features and actions. First-click testing allows you to validate the intuitiveness of your designs by testing interactive prototypes or wireframes with real users.

By gathering quick insights on where users click first when attempting to complete a task, you can identify areas of confusion or frustration and iterate on your designs accordingly. This ensures that your users can achieve their goals with ease, reducing the risk of abandonment or negative user experiences.

Validating design decisions with user feedback

Collecting user feedback is essential for creating designs that truly resonate with your target audience. Online surveys provide a powerful tool for gathering insights on design concepts, prototypes, or existing products, allowing you to validate your design decisions and identify areas for improvement.

By segmenting and filtering responses, you can uncover key insights that inform your design iterations, ensuring that your final product is truly user-centered. This data-driven approach to design helps you make informed decisions, reducing the risk of costly redesigns or user dissatisfaction.

Streamlining your design workflow with seamless integrations

Your UX design process likely involves a variety of tools, from design platforms like Figma and Sketch to prototyping tools like Adobe XD and InVision. Integrating these tools with your user research and testing platform can greatly streamline your workflow, allowing you to easily import designs and prototypes for testing and validation.
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By seamlessly connecting your design and research tools, you can speed up the iterative process of designing, testing, and refining your digital products. And with collaboration and sharing features, you can ensure that all team members and stakeholders are aligned and working towards the same goal of creating exceptional user experiences.

Customer Success Stories

The Benefits of a data-driven approach to UX design

Adopt a data-driven approach to UX design, making decisions based on real user insights rather than assumptions or guesswork. Here’s how the best teams in the world are using Optimal.

“As experience led strategic designers, the team at AKQA use the suite of tools offered by Optimal Workshop to test, iterate, and validate our ideas. The analysis features are incredibly useful when digging deeper into the results.”

Matt Townsend, Executive Strategy Director AUNZ

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Optimal’s UX Expertise

Crafted by the Community, for the Community

Our resource center is a living, breathing hub of knowledge and inspiration, crafted by UX designers who have been in your shoes and understand what it takes to create exceptional user experiences.

Seeing is believing

Dive into our platform, explore our tools, and discover how easy it can be to conduct effective UX research.

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