Move from analysis to action faster with AI
Optimal's AI transforms occasional user research into 24/7 insights, breaking through traditional limitations to keep you connected.
Scale your connection to users like never before
Traditional research is limited by human availability.
Coming soon: Our AI interviewer will be able to run 24/7 while your team sleeps. Get continuous, high-quality user insights for deeper understanding."
Get automated insights for quick decisions
Get key themes instantly surfaced for all your question responses backed by evidence, so you know exactly what’s driving each insight.
Coming soon: Get straight to the “aha!” moments with automated summaries, insights, transcripts, and AI chat for interviews and videos.
Perfect your survey questions at scale
Use our AI writing assistant to write clearer, more engaging survey questions, designed to improve understanding and boost data quality.
Backed by enterprise-grade security and privacy
We’re committed to the highest standards of data security and privacy for AI. Powered by AWS Amazon Bedrock, your data is encrypted in transit and at rest. You control your data and it won't be used to train other AI models.
Our AI guiding principles
We’re intentional about where and how we add AI to Optimal. Our guiding principles ensure AI enhances your workflow and reduces manual work, without replacing your expertise.