AI & Automation

Move from analysis to action faster with AI

Refine your studies, cut through the noise, find insights faster, and break through traditional limitations with Optimal's expanding AI toolkit.

Less digging. More deciding.

Built for researchers, product teams, and designers, Optimal Intelligence transforms raw research data into evidence-backed insights without replacing human expertise.

Surface automated insights for fast, confident decisions

Spend less time reviewing data and more time acting on insights that matter. Get key themes instantly surfaced across interviews, videos, survey responses, and usability tests. See the exact quotes, responses, and clips behind each insight so you know what’s driving every key finding.

Reduce manual work with AI automation

Eliminate repetitive, time-intensive tasks and focus on the insights that drive decisions. Get straight to the “aha!” moments with automatic recording, automated summaries, insights, automated transcripts, highlight reels, and audio and transcript PII redaction for interviews and videos.

Explore further with AI Chat

Ask AI chat anything to rephrase, generate new evidence, highlight reels, or insights for your interview recordings and help you see patterns across data you might otherwise miss. Instantly format your insights into clear, stakeholder-ready outputs.

Perfect your survey questions at scale

Use our AI writing assistant to write clearer, more engaging survey questions, designed to improve understanding and boost data quality.

Go beyond written responses with AI moderated questions

Prompt participants to speak aloud with an AI moderator that can automatically follow up when answers are too brief or off-track, helping you capture deeper, more thoughtful insights.

Define how actively the AI moderator should pursue follow-up questions, and provide context on your study goals and expected outcomes to guide focused follow-ups.

I have appreciated the AI insights tool pulling out the key takeaways… it has been a huge timesaver and has made it really easy for me to skim through and start to see themes based on what participants have said.

Coming Soon

Scale your research without scaling your workload

Run more user interviews, uncover deeper insights, and accelerate qualitative research with Optimal's AI Interviewer.

Designed to work with you, not instead of you, Optimal’s AI Interviewer is an AI-moderated research tool that helps you conduct structured, adaptive interviews at scale.

Backed by enterprise-grade security and privacy

We’re committed to the highest standards of data security and privacy for AI. Powered by AWS Amazon Bedrock, your data is encrypted in transit and at rest. You control your data and it won't be used to train other AI models.

Our AI guiding principles: Humans in the loop

We’re intentional about where and how we add AI to Optimal. Our guiding principles ensure AI enhances your workflow and reduces manual work, without replacing your expertise.

Frequently Asked Questions

Frequently Asked Questions

What is AI-powered user research?

AI-powered user research uses artificial intelligence to analyze qualitative and quantitative data, including interviews, videos, and survey responses, surfacing themes, patterns, and insights while keeping humans in the loop.

How does Optimal use AI in research?

Optimal uses AI to automate summaries and insights, transcription, redaction, and insight discovery across interviews and surveys, helping teams act faster without sacrificing rigor. AI also assists in improving survey questions by making them clearer and reducing bias. With AI Chat, researchers can dig deeper into data, surface patterns, and uncover insights they might otherwise miss.

Is AI replacing researchers?

No. Optimal values a human-in-the-loop approach. AI reduces manual work, but researchers make the final judgments and decisions.

Is my research data secure?

Yes. Optimal AI is powered by AWS Amazon Bedrock, with encrypted data and strict controls. Your data is never used to train external AI models.

Seeing is believing

Explore our tools and see how Optimal makes gathering insights simple, powerful, and impactful.