Less digging. More deciding.
Built for researchers, product teams, and designers, Optimal Intelligence transforms raw research data into evidence-backed insights without replacing human expertise.
AI & Automation
Move from analysis to action faster with AI
Refine your studies, cut through the noise, find insights faster, and break through traditional limitations with Optimal's expanding AI toolkit.
I have appreciated the AI insights tool pulling out the key takeaways… it has been a huge timesaver and has made it really easy for me to skim through and start to see themes based on what participants have said.
Optimal MCP
Unlock the full value of your Optimal research with MCP
Connect Optimal directly to AI tools, like Claude, ChatGPT, Copilot, and Cursor, with MCP to search, analyze, and discover new insights.
Backed by enterprise-grade security and privacy
We’re committed to the highest standards of data security and privacy for AI. Powered by AWS Amazon Bedrock, your data is encrypted in transit and at rest. You control your data and it won't be used to train other AI models.
Our AI guiding principles: Humans in the loop
We’re intentional about where and how we add AI to Optimal. Our guiding principles ensure AI enhances your workflow and reduces manual work, without replacing your expertise.
Frequently Asked Questions
Frequently Asked Questions
What is AI-powered user research?
AI-powered user research uses artificial intelligence to analyze qualitative and quantitative data, including interviews, videos, and survey responses, surfacing themes, patterns, and insights while keeping humans in the loop.
How does Optimal use AI in research?
Optimal uses AI to automate summaries and insights, transcription, redaction, and insight discovery across interviews and surveys, helping teams act faster without sacrificing rigor. AI also assists in improving survey questions by making them clearer and reducing bias. With AI Chat, researchers can dig deeper into data, surface patterns, and uncover insights they might otherwise miss.
Is AI replacing researchers?
No. Optimal values a human-in-the-loop approach. AI reduces manual work, but researchers make the final judgments and decisions.
Is my research data secure?
Yes. Optimal AI is powered by AWS Amazon Bedrock, with encrypted data and strict controls. Your data is never used to train external AI models.