See what your users actually experience.
The best decisions come from actually watching and listening to your users. Optimal's video tools and features give you the clearest possible picture of real user behaviour, so your team moves forward with evidence, not assumptions.
Real users. Real behaviour. Real insight.
Record anything, anywhere.
Optimal Recorder captures real user behaviour on any website, app, or prototype, no code, no setup friction. Watch exactly where users hesitate, struggle, or succeed, with session recordings that give your team the evidence to act, not just the data to debate.
Interviews that analyse themselves.
Run moderated interviews and let Optimal handle the rest. AI-powered analysis automatically transcribes, tags, and surfaces the moments that matter, highlight reels, key themes, and shareable clips your stakeholders can actually watch. The insight, without the manual overhead.
Tools that Power Insight
From rapid prototype testing to deep user research, Optimal has everything product, design and research teams need to run user research and get insights in one powerful platform.
Live Site Testing
See how users engage with your live site or web app. No code needed.
Surveys
Capture the experiences and opinions of your users.
Interviews
Transform videos into powerful insights.
Qualitative Insights
One tool for all your insights and analysis.
First-Click Testing
Quickly pinpoint navigation problems, enhance findability, and design user-centered websites.
Card Sorting
Understand how users categorize and label your content.
Tree Testing
Identify where and why people get lost in your content, and fix it.
Prototype Testing
Validate your design concepts early and often.