User insights, when and where you need them
Test early, iterate often, and at scale. Optimal user insights platform makes it easy to connect user insights to business impact.
Tired of building without real user insight?
Optimal helps product, design, research and marketing teams to validate ideas, uncover user needs, and de-risk decisions. Because great products start with real insight.
Loved by 650,000+ users worldwide
When misalignment is wearing you down
Designers redesign late in the process. PMs ship features no one uses. Stakeholders push their opinions as fact. All because teams lack fast, reliable user insights.
Features launched without validation
Usability issues discovered too late
Wasted dev cycles and product debt
Friction between user needs and stakeholder opinions
93%
Customers who say using Optimal has improved their product
20M
Customers have performed over 20 million studies on the platform
6 min
The average user takes less than 6 minutes to set up a new study
Trusted by global leaders in product and design
World-class organizations rely on Optimal Workshop to de-risk decisions, scale research, and deliver great experiences.
Used Optimal to uncover regional content behaviors and enhance their creator portal, reducing friction and accelerating global content delivery.
Leveraged tree testing and card sorting to bring structure to a fragmented digital landscape—ensuring consistency and clarity across touchpoints.
Integrated Optimal into internal design workflows, enabling faster decision-making, improved accessibility, and scalable research across global teams.
Adopted Optimal to align teams around real user needs—spotting usability trends early and supporting confident decisions across a complex product suite.
Relied on Optimal to design seamless, research-backed experiences for both customers and employees—driving efficiency and satisfaction.
Stop guessing. Start testing.
See how Optimal can help your teams build better user experiences, faster, and with less risk. Schedule a personalized demo to learn how.
Here's what we'll cover:
Your goals and current challenges
How your team gathers and applies user insights today
Where Optimal fits into your product, design, or research workflow
A tailored walkthrough of Optimal’s capabilities
Open Q&A
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