Transform videos into powerful insights

Get straight to the aha! moments. Recruit, schedule, record, and let AI automatically surface key themes and insights to inspire action and outcomes.

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HSBC Netflix Visa Nike Amazon Toyota Bloomberg Apple Tesla Lego Google Workday

Automate your research. Accelerate your insights.

Spend less time coordinating interviews and more time focused on insights. Connect with Zoom, Google Meet, or Microsoft Teams to automatically record interviews, generate session links, and upload session recordings for instant insights.

Keep your availability up to date with the Google Calendar and Microsoft Outlook Calendar sync. Avoid double bookings, block out busy times, and keep every interview organized and on track.

Interviews in action

Product development

Develop products that truly resonate with your target audience by uncovering deep insights into users needs, preferences and pain points.

Customer service improvement

Understand customer experiences, identify areas for improvement, and develop customer service strategies that exceed expectations and foster long-term relationships.

Employee experience

Explore employee perceptions, needs, and experiences, to inform policies, programs, and initiatives that promote well-being, productivity, and retention.

User experience design

Create intuitive, delightful, user-centered designs based on an understanding of user behaviors, motivations, and expectations.

Marketing and branding

Explore consumer perceptions, attitudes, and decision-making processes to effectively communicate your value proposition and build lasting connections with your target market.

Seeing is believing

Explore our tools and see how Optimal makes gathering insights simple, powerful, and impactful.