Transform videos into powerful insights

Get straight to the aha! moments. Recruit, schedule, record, and let AI automatically surface key themes and insights to inspire action and outcomes.

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Automate your research. Accelerate your insights.

Spend less time coordinating interviews and more time focused on insights. Connect with Zoom, Google Meet, or Microsoft Teams to automatically record interviews, generate session links, and upload session recordings for instant insights.

Keep your availability up to date with the Google Calendar and Microsoft Outlook Calendar sync. Avoid double bookings, block out busy times, and keep every interview organized and on track.

Interviews in action

Product development

Develop products that truly resonate with your target audience by uncovering deep insights into users needs, preferences and pain points.

Customer service improvement

Understand customer experiences, identify areas for improvement, and develop customer service strategies that exceed expectations and foster long-term relationships.

Employee experience

Explore employee perceptions, needs, and experiences, to inform policies, programs, and initiatives that promote well-being, productivity, and retention.

User experience design

Create intuitive, delightful, user-centered designs based on an understanding of user behaviors, motivations, and expectations.

Marketing & branding

Explore consumer perceptions, attitudes, and decision-making processes to effectively communicate your value proposition and build lasting connections with your target market.

AI-powered insights

Automatically surface key themes, patterns, and opportunities across all your interviews - without the manual grind.

Built for the best

Interviews give you a direct line to your audience's thinking. When people talk through their experiences in their own words, you get the depth and context you need to design, build, and communicate with confidence.

It's seriously a game changer that you can now schedule interviews, upload videos, and use the AI insights.

Verified G2 user

The AI Interviews feature is a truly one-of-a-kind system designed to support the synthesis of moderated interview analysis. Recently, it has been integrated with the usability testing feature, along with support for other unmoderated methods.

Manasa G

Senior UX Researcher

Scheduling interviews is easy and straightforward, and the insights AI does a great job finding key themes. The initial setup was easy too, which is great for our growing team who now uses it more broadly.

Verified G2 user

Frequently Asked Questions

Can I recruit participants for moderated interviews?

Yes. You can recruit participants for moderated interviews directly within Optimal. Review screener responses, select the best-fit candidates, and invite them to interview, all from Optimal Interviews. Recruitment, screening, scheduling, recording, and analysis stay connected in one place, making it easier to manage your research from start to finish.

Are there any limits with AI Chat?

You can use AI Chat as much as you need, provided your usage complies with our fair use policy. AI Chat helps you explore transcripts, uncover themes, generate highlight reels, and answer questions about your interviews.

Does Optimal Interviews support languages other than English?

Yes. Interviews supports transcription and AI Chat in multiple languages, including English, Spanish, French, German, Japanese, Korean, Mandarin Chinese, Portuguese (Brazil), Arabic, Hindi, Indonesian, Italian, and Cantonese.

Can I automatically record my interviews?

Yes. Connect Zoom, Google Meet, or Microsoft Teams to automatically create meeting links, record sessions, and upload recordings directly to Interviews for transcription and AI-powered analysis.

Can I sync my calendar with Interviews?

Yes. You can sync your Google Calendar or Microsoft Outlook Calendar to keep your availability up to date, avoid double bookings, and manage your interview schedule from one place.