Interviews

Transform videos into powerful insights

Get straight to the aha! moments. Upload videos and let AI automatically surface key themes and insights to inspire action and outcomes.

Save hours reviewing raw footage

Explore and dig deeper with AI chat. Ask AI anything. Every insight comes with supporting timestamped video evidence, so you can back up recommendations with real user feedback.

Explore the moments that matter

Automate your research. Accelerate your insights. Automatically generate smart highlight reels, key quotes, and transcripts powered by AI, making interview review faster and effortless.

Bring users' voices to life

Turn insight into impact with user feedback clips and videos. Download and share with your team or stakeholders to drive product and stakeholder decisions.

Interviews in action

Product development

Develop products that truly resonate with your target audience by uncovering deep insights into users needs, preferences and pain points.

Customer service improvement

Understand customer experiences, identify areas for improvement, and develop customer service strategies that exceed expectations and foster long-term relationships.

Employee experience

Explore employee perceptions, needs, and experiences, to inform policies, programs, and initiatives that promote well-being, productivity, and retention.

User experience design

Create intuitive, delightful, user-centered designs based on an understanding of user behaviors, motivations, and expectations.

Marketing and branding

Explore consumer perceptions, attitudes, and decision-making processes to effectively communicate your value proposition and build lasting connections with your target market.

Seeing is believing

Explore our tools and see how Optimal makes gathering insights simple, powerful, and impactful.