What is Live Site Testing?

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Creating successful products is tough. Whether you’re gathering competitive intelligence, discovering user needs for a new product, redesigning a website, optimizing a sign-up flow, or improving internal tools, the stakes are high.

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Poor user experiences can cost businesses up to 35% of potential sales, while organizations that deliver superior experiences can drive 5–6x more revenue.

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Live site testing, also known as website testing, allows you to observe exactly how users interact with websites or web apps. By recording real user behavior through video, screen, and voice capture, you can identify friction points, usability issues, and drop-offs in critical user journeys.

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Whether you’re optimizing a sign-up flow, improving a checkout process, redesigning a website, testing a prototype, or gathering competitive intelligence, live site testing provides actionable insights that help you make data-driven decisions.

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Benefits of live site testing:

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• Identify where users hesitate, struggle, or abandon processes
• Capture qualitative insights with video, screen, and audio recordings
• Optimize key user journeys for higher conversion rates
• Make confident product and design decisions based on real user behavior

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Key outcomes:

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• Better competitive insights and analysis 
• Improved website usability and user experience
• Reduced post-launch surprises
• Increased conversions, sign-ups, and engagement
• Increased user or customer satisfaction
• Faster, evidence-based decision-making