By combining thoughtful tasks, participant feedback, and post-test analysis, you can uncover meaningful insights to improve website usability, optimize user conversion, and prioritize improvements.
Here are some ideas on how to make the most of your live site tests.
Compare multiple websites or tasks: Conduct a single study to compare different websites, or test multiple tasks on the same site to identify patterns, usability issues, and points where users struggle.
Combine qualitative and quantitative insights: Use live site testing recordings to gain deeper qualitative feedback. Follow up with survey questions, like Likert scales or radio buttons, to measure perceived ease, satisfaction, or confidence.
Leverage automated analysis: Upload your live site test recordings to Optimal’s Interviews tool to generate automated insights and explore your data further with AI-powered analysis, helping you make faster, data-driven decisions.
Avoid task overload: Avoid overloading sessions with too many tasks to reduce participant fatigue. You can track completion and abandonment rates on the Overview tab under Results to spot potential overload.
Example of live site testing recordings uploaded to Optimal Interviews for automated insights
