Next Steps for Continuous Optimization

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• Apply insights to optimize critical flows and reduce friction.
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• Iterate and retest for ongoing usability improvements.
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• Combine live site testing with interviews and  follow-up surveys comprehensive user research.
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• Upload live site testing recordings to Optimal's Interviews tool for automated insights, transcripts, and highlight reels.
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• Use AI Chat under Optimal Interviews to ask questions and dig deeper.

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Want to see Optimal's live site testing in action? Watch our training webinar.

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