Live site testing works at any stage of product development:
Start with discovery: Watch real users navigate competitor experiences or test early concepts in staging environments. Combine with surveys and interviews to understand user needs.
Validate before you build: Test staging sites or AI-generated prototypes to gather feedback, identify pain points early, and fix them before development.
Continuously optimize: Even post-launch, ongoing testing reveals opportunities to refine and grow, keeping your product relevant and effective.
