Overview

‍

AI Chat in Optimal helps you dig deeper into your interviews and videos. By asking natural, focused questions, you can uncover patterns, memorable quotes, and key user reactions, all backed by evidence, timestamps, citations, and highlight reels within seconds so you can quickly validate insights and share them with confidence.

‍

AI Chat is especially useful for common research workflows that usually take a lot of manual effort. You can use it to:

‍

• Go deeper into specifics: Zoom in on a feature, flow, or moment that matters
• Compare groups or stages: Contrast feedback across audiences, segments, designs, and more
• Collect quotes for presentations: Pull ready-to-use participant quotes with citations
• Spot niche topics: Surface less obvious themes that might otherwise be missed

‍

This guide explains how to get the most out of AI Chat in Interviews, along with practical tips for asking great questions. The better you understand AI Chat’s capabilities, the stronger your results will be.

‍