Turn User Feedback Into Product Breakthroughs: Smart Surveys That Drive Real Decisions

In our Value of UX Research report, nearly 70% of participants identified analysis and synthesis as the area where AI could make the biggest impact.
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At Optimal, we're all about cutting the busywork so you can spend more time on meaningful insights and action. That’s why we’ve built automated Insights, powered by AI, to instantly surface key themes from your survey responses. 

No extra tools. No manual review. Just faster insights to help you make quicker, data-backed decisions.
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What You’ll Get with Automated Insights

• Instant insight discovery
  Spot patterns instantly across hundreds of responses without reading every single one. Get insights served up with zero manual digging or theme-hunting.
  
  
• Insights grounded in real participant responses
  We show the numbers behind every key takeaway, including percentage and participant count, so you know exactly what’s driving each insight. And when participants say it best, we pull out their quotes to bring the insights to life.
  
  
• Zoom in for full context
  Want to know more? Easily drill down to the exact participants behind each insight for open text responses, so you can verify, understand nuances, and make informed decisions with confidence.
  
  
• Segment-specific insights
  Apply any segment to your data and instantly uncover what matters most to that group. Whether you’re exploring by persona, demographic, or behavior, the themes adapt accordingly.
  
  
• Available across the board
  From survey questions to pre- and post-study, and post-task questions, you’ll automatically get Insights across all question types, including open text questions, matrix, ranking, and more.

Automate the Busywork, Focus on the Breakthroughs

Automated Insights are just one part of our ever-growing AI toolkit at Optimal. We're making it easier (and faster) to go from raw data to real impact, such as our AI Simplify tool to help you write better survey questions, effortlessly. Our AI assistant suggests clearer, more effective wording to help you engage participants and get higher-quality data.

Ready to level up your UX research? Log into your account to get started with these newest capabilities or sign up for a free trial to experience them for yourselves.

We're thrilled to announce the re-launch of our Qualitative Insights tool, formerly known as Reframer. This powerful upgrade brings new features designed to revolutionize your qualitative data analysis process, making it faster, easier, and more insightful than ever before.

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Introducing the new Qualitative Insights 🔍

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Qualitative Insights has always been your go-to tool to help you plan and organize interviews, take notes, tag, and analyze rich, unstructured data. Now, we've taken it to the next level with two game-changing additions:

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• Insights feature: A dedicated space to capture, organize, and communicate your key takeaways.‍
• AI capabilities: Optional AI-powered assistance to accelerate your analysis process.

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Discover insights effortlessly 💡 

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The new Insights feature transforms how you work with qualitative data:

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• Centralized hub: All your analytical discoveries in one place.
• Structured insights: Each insight includes a title, detailed description, and associated observations.
• Flexible viewing: Toggle between overview and deep-dive modes.
• Efficient organization: Tag and categorize insights for easy retrieval.
• Collaboration tools: Share and discuss findings with your team.

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How it works 🛠️ 

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Manual insight creation

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1. Filter your data using keywords, tags, affinity map groupings, tasks, segments, and sessions.
2. Select relevant observations.
3. Craft your insight with a custom title and description.

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AI-Powered Insight Generation (Optional)

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1. Click "Generate" to activate our AI assistant.
2. AI analyzes existing observations to produce new insights.
3. Automatically generates insight titles, summaries, and attaches relevant observations.
4. AI-generated insights are marked with an AI star symbol for easy identification.
5. All AI insights remain fully editable.

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AI: Your analysis assistant 🤖

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Our AI capabilities are designed to enhance your abilities, not replace them. Use AI to:

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• Speed up insight discovery
• Reveal hidden patterns in your data
• Jumpstart the analysis process

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Remember, your expertise is crucial. Always review and refine AI-generated insights to ensure accuracy and capture nuances that only human understanding can provide.

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Your data, your choice 🔒 

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We prioritize your privacy and data control:

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• Your data stays within your organization
• We don't use it to train other AI models
• You control when to use AI for insights
• AI features can be turned on or off anytime

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Get started today 🌟 

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Ready to experience the power of the new Qualitative Insights? Learn more and dive in. Upgrade your qualitative analysis workflow and uncover deeper insights faster than ever before with Qualitative Insights!

Recruiting high quality participants can be a hassle and time-consuming. That’s why we’ve relaunched Optimal Recruitment with expanded profiling capabilities, enhanced quality controls, and full-service support—to let you focus on what matters most: powerful insights to drive better business outcomes.

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What does Optimal Recruitment offer?

With Optimal Recruitment, our in-house team makes it easy to connect with participants. We take care of all the details—from feasibility checks, recruitment, reminders, confirmations, and admin.

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Thanks to our four award-winning panel providers, we can tailor recruitment to every recruitment need, giving you access to a vast pool of high-quality participants from across 150+ countries.

• User Interviews: Rated the #1 top-rated panel software on G2, fully dedicated to quality user research
• PureSpectrum: Recognized as the Market Research Supplier of the Year
• Respondent: Ensures a consistent 95% participants show-up rate
• Cint: Winner of the Data Quality Award, 2024

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And this is just the beginning—our network will continue to grow, offering even greater targeting capabilities and expanded reach in the future.

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How does it work?

All you need to do is provide your participant criteria and our team will handle the rest! We’ll select the best panel for your needs and ensure everything in your study is set up perfectly so you can sit back and watch the results flow in. 
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Ready to dive in?

To get started, head over to the Recruit tab under an Optimal study.

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Need more info? Find out more about getting started or reach out to Support or your account team for more details.