Turn User Feedback Into Product Breakthroughs: Smart Surveys That Drive Real Decisions

Recruiting high quality participants can be a hassle and time-consuming. That’s why we’ve relaunched Optimal Recruitment with expanded profiling capabilities, enhanced quality controls, and full-service support—to let you focus on what matters most: powerful insights to drive better business outcomes.

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What does Optimal Recruitment offer?

With Optimal Recruitment, our in-house team makes it easy to connect with participants. We take care of all the details—from feasibility checks, recruitment, reminders, confirmations, and admin.

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Thanks to our four award-winning panel providers, we can tailor recruitment to every recruitment need, giving you access to a vast pool of high-quality participants from across 150+ countries.

• User Interviews: Rated the #1 top-rated panel software on G2, fully dedicated to quality user research
• PureSpectrum: Recognized as the Market Research Supplier of the Year
• Respondent: Ensures a consistent 95% participants show-up rate
• Cint: Winner of the Data Quality Award, 2024

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And this is just the beginning—our network will continue to grow, offering even greater targeting capabilities and expanded reach in the future.

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How does it work?

All you need to do is provide your participant criteria and our team will handle the rest! We’ll select the best panel for your needs and ensure everything in your study is set up perfectly so you can sit back and watch the results flow in. 
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Ready to dive in?

To get started, head over to the Recruit tab under an Optimal study.

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Need more info? Find out more about getting started or reach out to Support or your account team for more details.

Research just got a whole lot easier. 🚀 With over 15 brand-new templates added to our template library, Optimal is here to help you fast-track your studies and accelerate your time to insights.

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Our mission? To make research accessible for everyone, whether you're in product, design, marketing, or research. With templates, finding the right study for your needs has never been simpler.

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Fast Track Your Research

• Hit the ground running: Get pre-built templates designed to help you quickly set up studies that deliver results.
• Accelerate insights: From screening questions to tasks, we’ve done the heavy lifting so you can customize these templates quickly for your own use and focus on analyzing data to inform decisions.
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What’s Included in Each Template?

✔️ Clear study goals—know what you'll learn

✔️ Best practices for study setup

✔️ Sample screener questions to target the right participants

✔️ Ready-to-go task suggestions

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How to Use Them

‍✨ Preview: View the participant’s study experience.

✨ Customize: Clone the template and tailor it to your unique needs.

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Explore New Use Cases

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‍Our templates are designed to empower teams to tackle a range of challenges. Here are just a few examples from our library:

• Optimize your website or app signup flows
• Organize and label your content
• A/B test email designs
• Design a new website navigation
• Run usability tests for apps
• Conduct market research
• Prioritize features
• Define your brand tone of voice

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Find Templates Built for You

Filter by role or use case to discover the perfect starting point for your next project or get inspired for new ideas.

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Start Researching Today

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‍Already an Optimal Workshop user? Head to the Templates section of your Dashboard and explore what’s new.

Not yet onboard? Try Optimal Workshop free for 7 days to get started.

Inspired by insights from Optimal users, we’ve reimagined study creation to bring you a beautifully streamlined experience with the new Study Flow tab.

With the new Study Flow, you’ll: 

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⚡ Enjoy faster study set up: Messages & instructions and Questionnaire tabs are combined in a single tab - called Study Flow - for faster editing and settings customization.

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✨ See it all at a glance: Easily visualize and understand the participant experience—from the welcome message to the final thank-you screen—every step of the way. 

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🎯 Duplicate questions: Save time and quickly replicate questions for surveys, screening questions, and pre- and post-study questions. 

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⭐ Experience enhanced UI: Enjoy a modern, clean design with intuitive updates that minimize scrolling and reduce mental load.

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🗂️ Collapse and expand sections: Easily navigate studies by collapsing and expanding sections, making it easier to build out specific parts of your study.

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This Study Flow tab is available across all Optimal tools, except for Qualitative Insights. 

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What’s next?

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We’re not stopping there. We have some significant improvements on the horizon designed to give you even greater flexibility and control.

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Advanced logic: Enhanced logic capabilities is one of our most highly requested features, and we’re thrilled to introduce new capabilities to help you build your ideal study experience – available for surveys and other tools. We will first introduce “display logic”, allowing for: 

• If answer is X for Question Y, then hide/show Question Z.
• If answer is X for Question Y, then hide/show specific answer options.

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Customizable sections: Organize your questions into different sections to build a better study experience for your participants. For example, segment your questions into relevant groupings, such as demographics or product usage. With custom sections, you can add new sections, rename, reorder, duplicate, and move questions between different sections.* 

*Note: Questions cannot be moved to/from the screening questions section.

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These upcoming features will empower you to create dynamic, tailored study experiences for different audiences with ease for more valuable insights. 

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Start exploring the new Study Flow now.