2024: A Year of Transformation at Optimal Workshop

Inspired by insights from Optimal users, we’ve reimagined study creation to bring you a beautifully streamlined experience with the new Study Flow tab.

With the new Study Flow, you’ll: 

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⚡ Enjoy faster study set up: Messages & instructions and Questionnaire tabs are combined in a single tab - called Study Flow - for faster editing and settings customization.

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✨ See it all at a glance: Easily visualize and understand the participant experience—from the welcome message to the final thank-you screen—every step of the way. 

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🎯 Duplicate questions: Save time and quickly replicate questions for surveys, screening questions, and pre- and post-study questions. 

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⭐ Experience enhanced UI: Enjoy a modern, clean design with intuitive updates that minimize scrolling and reduce mental load.

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🗂️ Collapse and expand sections: Easily navigate studies by collapsing and expanding sections, making it easier to build out specific parts of your study.

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This Study Flow tab is available across all Optimal tools, except for Qualitative Insights. 

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What’s next?

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We’re not stopping there. We have some significant improvements on the horizon designed to give you even greater flexibility and control.

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Advanced logic: Enhanced logic capabilities is one of our most highly requested features, and we’re thrilled to introduce new capabilities to help you build your ideal study experience – available for surveys and other tools. We will first introduce “display logic”, allowing for: 

• If answer is X for Question Y, then hide/show Question Z.
• If answer is X for Question Y, then hide/show specific answer options.

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Customizable sections: Organize your questions into different sections to build a better study experience for your participants. For example, segment your questions into relevant groupings, such as demographics or product usage. With custom sections, you can add new sections, rename, reorder, duplicate, and move questions between different sections.* 

*Note: Questions cannot be moved to/from the screening questions section.

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These upcoming features will empower you to create dynamic, tailored study experiences for different audiences with ease for more valuable insights. 

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Start exploring the new Study Flow now.

Optimal Surveys helps product, design and research teams capture the user insights that actually drive decisions—from feature validation to user journey optimization. Now it's getting even smarter.

Research shows that when surveys are customized, people give more thoughtful answers and are less likely to drop out.

‍That’s why we’re really excited to roll out one of our most requested survey features: Display Logic!
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This new capability creates truly dynamic surveys that eliminate irrelevant questions and reduce drop-off rates. Instead of moving users through generic questionnaires, Display Logic shows each participant only what matters to them, giving you higher-quality data and more targeted insights.

Combined with our existing branching logic, you now have complete control over creating survey experiences that feel personal, not repetitive.
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Why Dynamic Surveys Matters

Better data quality

When participants only see relevant questions, their answers are more thoughtful and accurate. More focused questions mean better insights.

More targeted insights

Use previous responses to drill deeper into specific topics—or skip over areas that don’t apply. You’ll uncover richer insights without extra noise.

Faster, more focused studies

Customizing the survey cuts out extra questions, keeps participants engaged, and helps them move through faster. Plus, a better experience means they’re more likely to take part in your future research.

What You Can Do with Display Logic

• Set multiple logic conditions for one question
• Show or hide questions or answers based on earlier responses from radio, Likert, and dropdown questions
• Apply logic across screeners, pre- and post-study questions, and survey questions

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Smarter Optimal Surveys

We've been doubling down on making Optimal surveys both user-friendly and best-in-class for delivering insights. To help you get the most out of your surveys, we’ve added AI Simplify to suggest clearer, more effective question wording to help you engage participants and get higher-quality data.

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We’ve also recently launched automated Insights for open-text responses. This feature takes the grunt work out of analysis by instantly surfacing key themes from open-text and matrix responses.

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These are just a few of the ways we’re shaping Optimal into one of the most thoughtful and effective survey tools out there. With powerful AI features like question writing and instant insights built right in, we’re making it easier than ever to go from idea to impact.

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Whether you're running usability studies, product tests, or market research, Optimal’s display logic and other survey tools help you create cleaner, more efficient surveys from start to finish. Start tailoring your surveys today to drive data-backed decisions.

Not yet using Optimal? Start your free 7-day trial and launch your first survey now.

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When people come to us, we often hear the same story. The platforms they’ve used are clunky. Outdated. Confusing. Like navigating a maze of tabs, jargon, and complexity. Just to run a simple study.

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That’s not what user testing should feel like.

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At Optimal, we believe finding insights should feel energizing, not exhausting. So we’ve been working hard to make our platform easier than ever for anyone – no matter their experience level – to run meaningful research, fast.

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We also know that the industry is changing. Teams want to do more with less, and platforms need to be able to empower more roles to run their own tests and find answers fast.

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As pioneers in UX research, Optimal has always led the way. Today, Optimal is more powerful, intuitive, and impactful than ever, built to meet the needs of today’s teams and future-proofed for what’s next.

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Our Vision is Built on Three Pillars

Access for All
We believe research should be accessible. Whether you’re a seasoned researcher or just getting started, you should be able to confidently run studies and uncover the “why” behind user behavior without facing a steep learning curve. All our latest plans include unlimited users, giving your whole team the ability to run research and find insights.

Speed to Insight
Time and budget shouldn't stand in your way. With smart automation and AI-powered insights, our tools help you go from question to clarity in days, not weeks.

Communicate with Impact
Great insights are only powerful if they’re shared. We help you translate data into clear, actionable stories that influence the right decisions across your team.

What’s New

We’re entering a new era at Optimal, one that’s even faster, smoother, and more enjoyable to use. 
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Here’s what’s new:

• A refreshed, modern homepage that’s clean, focused, and easier to navigate
• Interactive demos and videos to help you learn how to get set up quickly, recruit, and gather insights faster
• One-click study creation so you can get started instantly
• Streamlined navigation with fewer tabs and clearer pathways

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This year, we also launched our new study flow to reduce friction with study creation. It helps you easily visualize and understand the participant experience, from the welcome message to the final thank-you screen, every step of the way. Learn more about the Study Flow. 

Our refreshed designs reduces mental load, minimizes unnecessary scrolling, and helps you move from setup to insight faster than ever before.
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Haven’t Looked at Optimal in a While?

We’ve gone well beyond a new homepage and design refresh. Now’s the perfect time to take another look. We’ve made big changes to help you get up and running quickly and get more time uncovering the insights that matter.
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Using Optimal already? Log in to see what’s new.

New to Optimal? Start a free trial and experience it for yourself.
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This is just the beginning. We can’t wait to bring you even more. Welcome to a simpler, faster, more delightful way to find insights.

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