Qualitative insights: Reimagined and supercharged 🚀

In our latest live training session product experts, Pete and Caitlin, take us on a deep dive into the new and improved qualitative analysis tool Reframer.

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The session is loaded with tips and demo’s on how to save time and streamline your qualitative research all within one tool.  They also discuss best practices for setting up and conducting user interviews, and how to get the most out of your analysis.

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We're thrilled to announce the re-launch of our Qualitative Insights tool, formerly known as Reframer. This powerful upgrade brings new features designed to revolutionize your qualitative data analysis process, making it faster, easier, and more insightful than ever before.

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Introducing the new Qualitative Insights 🔍

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Qualitative Insights has always been your go-to tool to help you plan and organize interviews, take notes, tag, and analyze rich, unstructured data. Now, we've taken it to the next level with two game-changing additions:

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• Insights feature: A dedicated space to capture, organize, and communicate your key takeaways.‍
• AI capabilities: Optional AI-powered assistance to accelerate your analysis process.

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Discover insights effortlessly 💡 

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The new Insights feature transforms how you work with qualitative data:

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• Centralized hub: All your analytical discoveries in one place.
• Structured insights: Each insight includes a title, detailed description, and associated observations.
• Flexible viewing: Toggle between overview and deep-dive modes.
• Efficient organization: Tag and categorize insights for easy retrieval.
• Collaboration tools: Share and discuss findings with your team.

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How it works 🛠️ 

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Manual insight creation

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1. Filter your data using keywords, tags, affinity map groupings, tasks, segments, and sessions.
2. Select relevant observations.
3. Craft your insight with a custom title and description.

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AI-Powered Insight Generation (Optional)

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1. Click "Generate" to activate our AI assistant.
2. AI analyzes existing observations to produce new insights.
3. Automatically generates insight titles, summaries, and attaches relevant observations.
4. AI-generated insights are marked with an AI star symbol for easy identification.
5. All AI insights remain fully editable.

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AI: Your analysis assistant 🤖

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Our AI capabilities are designed to enhance your abilities, not replace them. Use AI to:

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• Speed up insight discovery
• Reveal hidden patterns in your data
• Jumpstart the analysis process

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Remember, your expertise is crucial. Always review and refine AI-generated insights to ensure accuracy and capture nuances that only human understanding can provide.

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Your data, your choice 🔒 

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We prioritize your privacy and data control:

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• Your data stays within your organization
• We don't use it to train other AI models
• You control when to use AI for insights
• AI features can be turned on or off anytime

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Get started today 🌟 

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Ready to experience the power of the new Qualitative Insights? Learn more and dive in. Upgrade your qualitative analysis workflow and uncover deeper insights faster than ever before with Qualitative Insights!

Inspired by insights from Optimal users, we’ve reimagined study creation to bring you a beautifully streamlined experience with the new Study Flow tab.

With the new Study Flow, you’ll: 

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⚡ Enjoy faster study set up: Messages & instructions and Questionnaire tabs are combined in a single tab - called Study Flow - for faster editing and settings customization.

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✨ See it all at a glance: Easily visualize and understand the participant experience—from the welcome message to the final thank-you screen—every step of the way. 

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🎯 Duplicate questions: Save time and quickly replicate questions for surveys, screening questions, and pre- and post-study questions. 

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⭐ Experience enhanced UI: Enjoy a modern, clean design with intuitive updates that minimize scrolling and reduce mental load.

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🗂️ Collapse and expand sections: Easily navigate studies by collapsing and expanding sections, making it easier to build out specific parts of your study.

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This Study Flow tab is available across all Optimal tools, except for Qualitative Insights. 

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What’s next?

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We’re not stopping there. We have some significant improvements on the horizon designed to give you even greater flexibility and control.

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Advanced logic: Enhanced logic capabilities is one of our most highly requested features, and we’re thrilled to introduce new capabilities to help you build your ideal study experience – available for surveys and other tools. We will first introduce “display logic”, allowing for: 

• If answer is X for Question Y, then hide/show Question Z.
• If answer is X for Question Y, then hide/show specific answer options.

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Customizable sections: Organize your questions into different sections to build a better study experience for your participants. For example, segment your questions into relevant groupings, such as demographics or product usage. With custom sections, you can add new sections, rename, reorder, duplicate, and move questions between different sections.* 

*Note: Questions cannot be moved to/from the screening questions section.

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These upcoming features will empower you to create dynamic, tailored study experiences for different audiences with ease for more valuable insights. 

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Start exploring the new Study Flow now.