We're thrilled to announce the re-launch of our Qualitative Insights tool, formerly known as Reframer. This powerful upgrade brings new features designed to revolutionize your qualitative data analysis process, making it faster, easier, and more insightful than ever before.
Qualitative Insights has always been your go-to tool to help you plan and organize interviews, take notes, tag, and analyze rich, unstructured data. Now, we've taken it to the next level with two game-changing additions:
The new Insights feature transforms how you work with qualitative data:
Manual insight creation
AI-Powered Insight Generation (Optional)
Our AI capabilities are designed to enhance your abilities, not replace them. Use AI to:
Remember, your expertise is crucial. Always review and refine AI-generated insights to ensure accuracy and capture nuances that only human understanding can provide.
We prioritize your privacy and data control:
Ready to experience the power of the new Qualitative Insights? Learn more and dive in. Upgrade your qualitative analysis workflow and uncover deeper insights faster than ever before with Qualitative Insights!
In our latest live training session product experts, Pete and Caitlin, take us on a deep dive into the new and improved qualitative analysis tool Reframer.
The session is loaded with tips and demo’s on how to save time and streamline your qualitative research all within one tool. They also discuss best practices for setting up and conducting user interviews, and how to get the most out of your analysis.
Inspired by insights from Optimal users, we’ve reimagined study creation to bring you a beautifully streamlined experience with the new Study Flow tab.
⚡ Enjoy faster study set up: Messages & instructions and Questionnaire tabs are combined in a single tab - called Study Flow - for faster editing and settings customization.
✨ See it all at a glance: Easily visualize and understand the participant experience—from the welcome message to the final thank-you screen—every step of the way.
🎯 Duplicate questions: Save time and quickly replicate questions for surveys, screening questions, and pre- and post-study questions.
⭐ Experience enhanced UI: Enjoy a modern, clean design with intuitive updates that minimize scrolling and reduce mental load.
🗂️ Collapse and expand sections: Easily navigate studies by collapsing and expanding sections, making it easier to build out specific parts of your study.
This Study Flow tab is available across all Optimal tools, except for Qualitative Insights.
We’re not stopping there. We have some significant improvements on the horizon designed to give you even greater flexibility and control.
Advanced logic: Enhanced logic capabilities is one of our most highly requested features, and we’re thrilled to introduce new capabilities to help you build your ideal study experience – available for surveys and other tools. We will first introduce “display logic”, allowing for:
Customizable sections: Organize your questions into different sections to build a better study experience for your participants. For example, segment your questions into relevant groupings, such as demographics or product usage. With custom sections, you can add new sections, rename, reorder, duplicate, and move questions between different sections.*
*Note: Questions cannot be moved to/from the screening questions section.
These upcoming features will empower you to create dynamic, tailored study experiences for different audiences with ease for more valuable insights.
Start exploring the new Study Flow now.
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Recruiting high quality participants can be a hassle and time-consuming. That’s why we’ve relaunched Optimal Recruitment with expanded profiling capabilities, enhanced quality controls, and full-service support—to let you focus on what matters most: powerful insights to drive better business outcomes.
With Optimal Recruitment, our in-house team makes it easy to connect with participants. We take care of all the details—from feasibility checks, recruitment, reminders, confirmations, and admin.
Thanks to our four award-winning panel providers, we can tailor recruitment to every recruitment need, giving you access to a vast pool of high-quality participants from across 150+ countries.
And this is just the beginning—our network will continue to grow, offering even greater targeting capabilities and expanded reach in the future.
All you need to do is provide your participant criteria and our team will handle the rest! We’ll select the best panel for your needs and ensure everything in your study is set up perfectly so you can sit back and watch the results flow in.
To get started, head over to the Recruit tab under an Optimal study.
Need more info? Find out more about getting started or reach out to Support or your account team for more details.