November 19, 2024

Optimal Recruitment Relaunch: More Panels, Better Quality, Zero Hassle

Header graphic for the article 'Optimal Recruitment Relaunch: More Panels, Better Quality, Zero Hassle'

Recruiting high quality participants can be a hassle and time-consuming. That’s why we’ve relaunched Optimal Recruitment with expanded profiling capabilities, enhanced quality controls, and full-service support—to let you focus on what matters most: powerful insights to drive better business outcomes.

What does Optimal Recruitment offer?

With Optimal Recruitment, our in-house team makes it easy to connect with participants. We take care of all the details—from feasibility checks, recruitment, reminders, confirmations, and admin.

Thanks to our four award-winning panel providers, we can tailor recruitment to every recruitment need, giving you access to a vast pool of high-quality participants from across 150+ countries.

  • User Interviews: Rated the #1 top-rated panel software on G2, fully dedicated to quality user research
  • PureSpectrum: Recognized as the Market Research Supplier of the Year
  • Respondent: Ensures a consistent 95% participants show-up rate
  • Cint: Winner of the Data Quality Award, 2024

And this is just the beginning—our network will continue to grow, offering even greater targeting capabilities and expanded reach in the future.

How does it work?

All you need to do is provide your participant criteria and our team will handle the rest! We’ll select the best panel for your needs and ensure everything in your study is set up perfectly so you can sit back and watch the results flow in. 

Ready to dive in?

To get started, head over to the Recruit tab under an Optimal study.

Need more info? Find out more about getting started or reach out to Support or your account team for more details.

Share this article
Author
Optimal
Workshop

Related articles

View all blog articles
Header graphic for the article 'Turn User Feedback Into Product Breakthroughs: Smart Surveys That...'
Learn more
1 min read

Turn User Feedback Into Product Breakthroughs: Smart Surveys That Drive Real Decisions

Optimal Surveys helps product, design and research teams capture the user insights that actually drive decisions—from feature validation to user journey optimization. Now it's getting even smarter.

Research shows that when surveys are customized, people give more thoughtful answers and are less likely to drop out.

That’s why we’re really excited to roll out one of our most requested survey features: Display Logic!

This new capability creates truly dynamic surveys that eliminate irrelevant questions and reduce drop-off rates. Instead of moving users through generic questionnaires, Display Logic shows each participant only what matters to them, giving you higher-quality data and more targeted insights.

Combined with our existing branching logic, you now have complete control over creating survey experiences that feel personal, not repetitive.

Why Dynamic Surveys Matters


Better data quality

When participants only see relevant questions, their answers are more thoughtful and accurate. More focused questions mean better insights.


More targeted insights

Use previous responses to drill deeper into specific topics—or skip over areas that don’t apply. You’ll uncover richer insights without extra noise.


Faster, more focused studies

Customizing the survey cuts out extra questions, keeps participants engaged, and helps them move through faster. Plus, a better experience means they’re more likely to take part in your future research.


What You Can Do with Display Logic

  • Set multiple logic conditions for one question
  • Show or hide questions or answers based on earlier responses from radio, Likert, and dropdown questions
  • Apply logic across screeners, pre- and post-study questions, and survey questions

Smarter Optimal Surveys


We've been doubling down on making Optimal surveys both user-friendly and best-in-class for delivering insights. To help you get the most out of your surveys, we’ve added AI Simplify to suggest clearer, more effective question wording to help you engage participants and get higher-quality data.

We’ve also recently launched automated Insights for open-text responses. This feature takes the grunt work out of analysis by instantly surfacing key themes from open-text and matrix responses.

These are just a few of the ways we’re shaping Optimal into one of the most thoughtful and effective survey tools out there. With powerful AI features like question writing and instant insights built right in, we’re making it easier than ever to go from idea to impact.

Whether you're running usability studies, product tests, or market research, Optimal’s display logic and other survey tools help you create cleaner, more efficient surveys from start to finish. Start tailoring your surveys today to drive data-backed decisions.


Not yet using Optimal? Start your free 7-day trial and launch your first survey now.

Header graphic for the article 'Prototype Testing: Validate Designs Early and Build with Confidence'
Learn more
1 min read

Prototype Testing: Validate Designs Early and Build with Confidence

Investing in prototype testing and user-focused design isn't just about creating better products—it's a proven strategy to save costs, accelerate timelines, and drive customer loyalty. According to Forrester Research, companies that incorporate prototype testing in their design process can reduce development costs by 33% and cut collaboration time by 25%. UX-focused companies also see products hit the market 50% faster and loyalty rise by 240% (Forrester Research, Nielsen Norman Group)!

Whether you're refining user flows, testing new concepts, or optimizing your onboarding experience or conversion flows, prototype testing helps ensure your designs hit the mark—before you invest too heavily in the build.

With those benefits in mind, let's dive into how prototype testing can help you deliver user-centered designs efficiently and effectively. 

Common Use Cases for Prototype Testing

  1. Test Onboarding and Sign-Up Flows
    How intuitive is your onboarding process? Prototype testing can help identify friction points, ensuring users can navigate and complete sign-ups seamlessly. For example, you can simulate different scenarios to determine whether users can easily register, set up accounts, or retrieve forgotten passwords.

  2. A/B Test Email Designs
    Test different layouts, calls-to-action (CTAs), or visual elements in your email prototypes to discover what resonates best with your audience. Measure metrics like click-through rates or time spent engaging with content to refine your design.

  3. Evaluate User Flows and Wireframes
    Whether you're testing a new feature, redesigning a user journey, or validating a wireframe, prototype testing gives you real-world insights. Observe how users interact with your design and identify areas for improvement before you move to development.

  4. Test Concepts
    Before launching a new idea, validate it through prototype testing. Let users interact with your concept to gauge feasibility and potential impact. This can save time and resources by helping you focus on ideas that resonate.

  5. Evaluate Conversion Flows
    Are users completing purchases or achieving desired outcomes? Use prototype testing to analyze conversion flows and pinpoint where users drop off. From landing pages to payment processes, you can optimize every step for success.

  6. Test User Interfaces (UI)
    Ensure your UI elements—buttons, navigation menus, or forms—are intuitive and accessible. Prototype testing can help you identify design inconsistencies or usability challenges early in the process.

  7. Conduct Usability Tests
    Have a new feature in development? Prototype testing lets you see how users interact with it, revealing insights that can guide refinements and improve overall satisfaction.

Real-Life Prototype Testing Scenarios


Airline

Imagine your flight has been canceled. Ask how your customers self-service on the airline website to find new flight options. 


Bank

Have a prospect or customer interact with a prototype to open a business account online. Uncover usability issues and streamline the process.


Insurance
Imagine you’re interested in switching car insurance. Explore how intuitive it is for customers to view coverage details in an app, helping insurers improve navigation and accessibility.

Prototype Testing Analysis & Insights


Optimal’s prototype testing gives you a variety of analysis options to help you to evaluate the effectiveness and usability of your prototypes. Use these to see exactly how users navigate, where they face challenges, and what areas are proving to be successful.

  • Task-based scenarios: Observe how users complete tasks like purchasing a product or updating account settings and set correction paths and destinations.
  • Clickmaps: See how users navigate and locate information. See hits and misses on designated clickable areas, average task completion times, and heatmaps showing where users believed the next steps to be.
  • Task results: Gather insights into how long it took to take a task (time taken), misclicks, directness score (considering backtracks or incorrect pathways), and success score.
  • Participant paths: The Paths tab provides a powerful visualization, including thumbnails, to understand and identify common navigation patterns and potential obstacles participants encounter while completing tasks.
  • Video, audio, and/or screen recording: See how your users interact with and respond to your prototype. Listen to their thought process and pick up on nonverbal cues, like hesitation, frustration, or confusion to pinpoint areas for improvement or exploration.  


Ready to use prototype testing to help your team reduce development costs and get a faster time to market? Get started in your account by creating a new prototype test.

Not yet a user of Optimal? Sign up for a free 7-day trial.

Learn more
1 min read

The other side of the conversation: 3 reasons why UX researchers should take a turn as a participant

Lately, I’ve found myself sitting in the participant’s chair at the UX research table more and more and it’s been an eye-opening collection of experiences. As UX researchers, we’re definitely not our users, but we are someone else’s. We use products, services and tools too! I’ve recently discovered that participating in user research not only helps out a fellow UXer with their qualitative research, but has also helped me grow my skills.

Here are 3 reasons why you should try being a participant for yourself.

1. Build empathy for the participant experience 🫶

Having facilitated hundreds of UX research sessions over the years, I didn’t think I would be as nervous as I was going in as a participant! When we design our research sessions we don’t often give our participants a heads up on what we’re going to talk about because we don’t want to influence them for one, but truly not knowing what to expect made me feel slightly jittery. Before and at the beginning of these experiences, I felt quite unprepared. I wasn’t expecting to feel that way.

During these sessions I often found myself wondering things like: Were my answers detailed enough? Will my responses be kept confidential? (I could never seem to remember if that had been covered in the introduction!). I worried that I wasn’t giving helpful responses or if I was talking too much. When misunderstandings arose in the conversation, I felt responsible and I was kicking myself for not communicating clearly enough!

As a participant, I completely lost track of time during the session and developed an entirely new appreciation for timekeeping as a facilitator! I could have talked well beyond the scope of the interview timeframe and needed to be kept on track.

I also very quickly discovered that thinking aloud is a lot harder to do than it sounds. It’s not a simple matter of verbalizing your thoughts as they happen. You have to think them, process them, decide how to verbalize them and then talk – all while someone (often a complete stranger) is looking at you expectantly and eagerly. It’s awkward and it feels weird. And look, it is widely acknowledged that it’s challenging and unnatural, but I didn’t fully appreciate or understand that until I was required to do it myself in a research environment.

Did I experience some of these thoughts and feelings because I’m a UX researcher and I know what the other side looks and feels like? Maybe. It’s certainly possible and I’d be remiss if I didn’t call out this potential bias, but I do feel that having done this I now have a greater capacity to empathize with the participant experience. I’ve now been on the receiving end of the introductory spiel (and tuned out during it!), I’ve now got first-hand experience with the on-the-spot answering of those questions we carefully craft and I’ve scrambled for words when I’ve been asked to explain why I said what I said.

These experiences have taught me that there’s a good chance the participant is just as nervous as I am and that a little reassurance or confirmation of usefulness goes a very long way. I’ve learned that regardless of the skill or experience of the researcher, interview questions can be super confusing and hard to answer. Having questions rephrased and being told that what I shared was helpful made me feel significantly more comfortable and able to think clearly and open up more - therefore providing more value to the researcher.

I’ve also been itching to find out what happened next after the sessions ended. Was I helpful and in what way? Where did the insight I provided lead? I’ve learned that while we walk away with more questions, so might our participants and what can we do about that? We’re so busy, but stopping for a moment further down the track if/where possible to reach out and say ‘Hey, I just thought you might like to see what we did with all that great information you shared with us’ might be nice. It’s not always practical or possible and sometimes we have to wait until the thing goes live, but it’s food for thought.

2. Learn from other researcher’s styles 📚

Every UX researcher is different and we all have our own approaches and styles. As a notetaker for other researchers, I’ve always enjoyed having the opportunity to observe them in action, but somehow experiencing it as a participant felt different in the best possible way. It felt more immersive. Perhaps it was because I didn’t have to think about anything else or observe the participant’s reactions and was able to absorb every second of that experience as it was happening to me rather than in front of me.

I participated in a usability testing session with two researchers - one facilitating and one taking notes - and the notetaker was so unobtrusive and quiet that I completely forgot they were there! They said a quick hello at the beginning of the session and then sat back behind me and blended in with the furniture and didn’t make a sound until they piped up with a question at the very end. Note taking is such a grossly underrated UX research skill. There’s a lot to think about, a lot to avoid thinking about (e.g., jumping into solution right there in the session) and of course we have to be mindful of the potential impact of our behavior on the participant, but this went beyond stifling disappointment or resisting the urge to speak. This was a dignified and seamlessly elegant note taker existence unlike anything I have ever seen.

In other sessions as a user interview participant I was delighted when researchers injected multiple moments of humor into those previously mentioned introductory spiel snooze fests. It did more than just make me feel comfortable - humor helped me focus better on what was being said and remember important details during and well after the session had ended.

I also learned a thing or two about comfortable silences when I participated in a contextual session with two researchers. One researcher kept prodding and repeatedly asking questions while the other exuded a quiet and calm demeanor and simply patiently waited for me to complete my task and talk about it in my own time (and way). It won’t work in all situations or with all participants, but it made me feel relaxed and comfortable enough to talk through what I was thinking and seeing. This approach also made thinking aloud easier for me.

It’s important to remember that it doesn’t matter if you’re an experienced UX researcher or if you’re just starting out, everyone can learn something new from another researcher and stepping up into a session as an actual participant is a great way to do that.

3. Give back and grow our industry 🌱

One of my favourite things about the UX industry has always been its sense of community. We’re a group of people who care. We care about our users, we care about each other and we care about our capability as an industry and where we’re headed. Agreeing to be a participant in another researcher’s study is a great way to give back.

As I mentioned earlier, we use products and services too and in addition to this, there’s a whole heap of them out there designed just for us! It makes sense that in the same way that we as researchers ask our own customers and users to help us design better products, we should be open to doing the same for the people who design for us.

The cool thing about being a participant who is also a researcher is that we pick up issues other people might not. We might be a little tougher and less likely to let a usability issue slide. We might be the person that provides the external and fresh-eyed validation a researcher needs to convince a stakeholder that a design needs to be changed or worked on some more. A researcher in the participant’s chair is a powerful hybrid - it’s a participant and expert reviewer in one.

As a general rule of thumb, if you’re invited to participate in another researcher’s study, I do think it’s best to always be upfront with them about who you are and what you do so that they can determine if you are potentially too biased to be included. It’s their study and informed consent matters. Think about what you would want as a researcher. And if they’re specifically asking you to participate because you’re a researcher - that’s awesome!

So those are just some of the reasons why you should take a spin in the participant’s chair. Professional development is a lifelong learning process for us all. I’m looking forward to implementing what I’ve learned from these experiences and continuing to plonk myself in that participant chair to keep growing my perspective and helping out other researchers along the way.

Happy researching (and participating)!

Seeing is believing

Explore our tools and see how Optimal makes gathering insights simple, powerful, and impactful.