Features | Optimal Workshop

All the things in all the right places

The research methods and features you'll need and love

Run fast and affordable user research

Tree testing
Test the information architecture, labeling and design of your website or intranet with Treejack

First-click testing
Run tests on wireframes and prototypes with Chalkmark to identify usability issues before you write a line of code

Card sorting
Get robust card sort results with both remote testing and moderated research by using OptimalSort

Online surveys
Questions is a survey tool built for researchers. Slice and dice your results by looking into segments implied by answers to any discrete question

Qualitative research
Use Reframer to capture qualitative user notes and spot themes

Create pre- and post-study questionnaires to further understand your participants

Easily iterate and compare ideas as many times as you like to find a solution that best meets user needs and business goals

Participant recruitment

Recruit participants for free through your own website, social channels or mailing list

Choose from over 70+ languages and from a pool of 10 million participants all over the world

Avoid the hassle of recruiting by using our quality-guaranteed recruitment panel. We offer several demographic filters, as well as the option for additional screening

Analyze your results and gain insights with ease

Combine qualitative and quantitative research methods to get a clearer picture

See responses as they come in and start identifying patterns in your data as soon as you launch your study

Easily understand your data and combine, filter and export your results as you need

Share your results with stakeholders and decision makers, and demonstrate ROI by comparing benchmarked results with your tested iterations

Present your findings



Find out where users get lost on your website with tree testing

Similarity Matrix

Similarity matrix

Understand your customer’s mental models with card sorting



See where visitors click on your website with first-click testing

Chord Diagram

Chord diagram

Relationship sense-making of your qualitative research

5 tools to test with

  • Treejack

Information architecture validation

Take the guesswork out of information architecture with Treejack — the usability testing tool you can use to test your IA without visual distractions. Treejack helps you prove your site structure will work before you get into interface design.

Learn more about Treejack

Online card sorting

Use card sorting to find out how people think your content should be organized and get the insights you need to make informed information architecture decisions.

Learn more about OptimalSort

Online screenshot testing

Use Chalkmark to increase your customer conversion and task oriented success rates by getting quick feedback on designs before you implement or update them. First-click testing of screenshots and visual designs ensures your users get started on the right foot when they hit your website.

Learn more about Chalkmark

Online surveys

User research is exciting. Gathering opinions is intriguing. Understanding human behavior and synthesizing into motivations is downright stimulating. Questions is the online survey tool built especially for user research.

Learn more about Questions

A qualitative research tool

User research gets messy. Especially when we have to entrust our indispensable observations to scattered Post-its, notepads, and spreadsheets. Reframer improves the traceability of your qualitative user research, the discovery of patterns and themes, and the effectiveness of your team.

Learn more about Reframer

Start building your UX research toolkit now

Get started today

  • No credit card required.
  • Start testing in minutes!
  • Tree testing with Treejack
  • Card sorting with OptimalSort
  • First impressions with Chalkmark
  • Online surveys with Questions
  • and qualitative research with Reframer

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