Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

AI

Learn more
1 min read

Insights & AI Beta

As part of our beta release, you'll gain access to the newest enhancements to our Qualitative Insights tool (previously known as Reframer).

  1. Insights: A dedicated space to create, organize, and communicate your key takeaways. Create Insights on your own or with AI.
  2. AI capabilities: Optional AI-powered assistance to create Insights from your observations to accelerate your analysis process.

Our new Insights and AI functionality streamlines your qualitative analysis process, allowing you to quickly summarize, create, and organize key takeaways from your data.

Help documentation

  1. How AI Insights clustering works in Optimal
  2. Create an Insight with and without AI
  3. How AI generated Insights work in Optimal
  4. Our AI guiding principles
  5. How to set your preferences for AI
  6. Analyzing & sharing your Insights
  7. Learn more about Qualitative Insights

Notes on AI Privacy & Security


Optimal uses AWS Amazon Bedrock, which is the fully managed service that makes large language models (LLMs) from Amazon and leading AI startups available through an API, for AI generation for Qualitative Insights.


Amazon Bedrock meets industry-leading standards for compliance, including: ISO, SOC, CSA STAR Level 2, GDPR, and HIPAA eligible. Learn more about Amazon Bedrock.

We take your privacy seriously. When you use AI Insights: 

  1. Your data stays within your organization
  2. We don't use it to train other AI models
  3. You control when to use AI for insights
  4. AI features can be turned on or off anytime

Questions & feedback

If you have any questions, please reach out to our support team via live chat.

We appreciate any feedback you have on improving your experience and invite you to share your thoughts through this feedback form at anytime. Our product team will also be in touch mid-late October to to gather further insights about your experience.

No results found.

Please try different keywords.

Subscribe to OW blog for an instantly better inbox

Thanks for subscribing!
Oops! Something went wrong while submitting the form.

Seeing is believing

Explore our tools and see how Optimal makes gathering insights simple, powerful, and impactful.