September 18, 2024

UX Insider: The value of qualitative research for business stakeholders

Every month we have informative “bite sized” presentations to add some inspiration to your day. These virtual events allow us to partner with amazing speakers, community groups and organizations to share their insights and hot takes on a variety of topics impacting our industry 🚀

Do you want to learn ways to uplift qualitative researchers and value their skill sets as business assets?

In an effort to make “data-driven” decisions, business leaders look to research for guidance. However, there is often an implicit priority for quantitative research over qualitative research.  Often, even if qualitative research is funded and the findings are valued, the qualitative researcher and their skill sets can feel under-appreciated at an organizational or business unit level.

Let’s uplift the qualitative researcher and honor the craft of qualitative research as a transferable skill set. In this talk we will discuss: 

  • Theories about why business leaders have a hard time thinking about qualitative research findings as “data”
  • Techniques for navigating the quant vs. qual conversation with non-research minded stakeholders — with an emphasis on not pitting research methods against each other.
  • The importance of modeling qualitative researcher behaviors in other business contexts.
  • How thinking like a qualitative researcher can close organizational gaps and aid in consensus building
  • Tips for demonstrating the value of thinking and acting like qualitative researchers

Jennifer Long

Speaker Bio 🎤

Jennifer is a business generalist with UX Research and Information Architecture chops. She spent six years at Factor, an Information Architecture Consulting Firm, where she most recently held the Chief of Staff role. Jennifer has an MBA, a certificate of UX design from School of Visual Concepts in Seattle, and Bachelor of Arts in Theatre. She strongly believes in building stakeholder consensus and adding depth to projects through careful exploration. She lives in Washington State near the U.S./Canadian border and loves hiking in the North Cascades with her family and their German Shepherd mutt.

Take a seat, invite your colleagues and we hope to see you at our next UX Insider!

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UX Insider: The value of qualitative research for business stakeholders

Every month we have informative “bite sized” presentations to add some inspiration to your day. These virtual events allow us to partner with amazing speakers, community groups and organizations to share their insights and hot takes on a variety of topics impacting our industry 🚀

Do you want to learn ways to uplift qualitative researchers and value their skill sets as business assets?

In an effort to make “data-driven” decisions, business leaders look to research for guidance. However, there is often an implicit priority for quantitative research over qualitative research.  Often, even if qualitative research is funded and the findings are valued, the qualitative researcher and their skill sets can feel under-appreciated at an organizational or business unit level.

Let’s uplift the qualitative researcher and honor the craft of qualitative research as a transferable skill set. In this talk we will discuss: 

  • Theories about why business leaders have a hard time thinking about qualitative research findings as “data”
  • Techniques for navigating the quant vs. qual conversation with non-research minded stakeholders — with an emphasis on not pitting research methods against each other.
  • The importance of modeling qualitative researcher behaviors in other business contexts.
  • How thinking like a qualitative researcher can close organizational gaps and aid in consensus building
  • Tips for demonstrating the value of thinking and acting like qualitative researchers

Jennifer Long

Speaker Bio 🎤

Jennifer is a business generalist with UX Research and Information Architecture chops. She spent six years at Factor, an Information Architecture Consulting Firm, where she most recently held the Chief of Staff role. Jennifer has an MBA, a certificate of UX design from School of Visual Concepts in Seattle, and Bachelor of Arts in Theatre. She strongly believes in building stakeholder consensus and adding depth to projects through careful exploration. She lives in Washington State near the U.S./Canadian border and loves hiking in the North Cascades with her family and their German Shepherd mutt.

Take a seat, invite your colleagues and we hope to see you at our next UX Insider!

Learn more
1 min read

Lunch n' Learn: What’s new with UX in 2024 & How to Break In

Every month we have fun and informative “bite sized” presentations to add some inspiration to your lunch break.  These virtual events allow us to partner with amazing speakers, community groups and organizations to share their insights and hot takes on a variety of topics impacting our industry. 

Join us at the end of every month for Lunch n' Learn.

Eniola Abioye

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Eniola Abioye, Founder of UX Outloud and UX Researcher at Meta will be hosting a HYBRID masterclass to help you uplevel your UX career. This event will take place on Feb 24th in the SF Bay Area & virtually worldwide!

Speaker Bio

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Grab your lunch, invite your colleagues and we hope to see you at our next Lunch n’ Learn! 🥗

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Lunch n' Learn: Research - Content design skills worldwide

Every month we have fun and informative “bite sized” presentations to add some inspiration to your lunch break.  These virtual events allow us to partner with amazing speakers, community groups and organizations to share their insights and hot takes on a variety of topics impacting our industry. 

Join us at the end of every month for Lunch n' Learn. 🌯

Torrey Podmajersky

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Speaker Bio 🎤

Torrey Podmajersky is the president of Catbird Content and author of the bestselling book Strategic Writing for UX. Torrey helps teams solve business and customer problems using UX and content. She has consulted on and created inclusive and accessible consumer and professional experiences for Fortune 500s and startup clients in consumer, B2B, and enterprise software spaces, including Google, OfferUp, and Microsoft.

Grab your lunch, invite your colleagues and we hope to see you at our next Lunch n’ Learn! 🥪

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