7 Ways to Use AI Chat to Boost Collaboration in Mural, FigJam, and Miro

Creating successful products is tough. Whether you're gathering competitive intelligence before entering a market, discovering user needs for a brand new product, redesigning a website, optimizing a sign-up flow, or improving internal tools, the stakes are high.

‍

Poor user experiences cost businesses up to 35% of potential sales, while organizations that deliver superior experiences drive 5-6x more revenue. Optimal helps you turn user insights into better business decisions so you can deliver products your users love.

‍

From Discovery to Continuous Optimization

‍

Great products don’t just happen. They’re guided by real user feedback at every stage.

‍

Start with discovery.
Use live site testing to watch real users navigate competitor experiences or test early concepts in staging environments. Combine this with surveys and interview insights to understand what users actually need. Validate navigation and information architecture with card sorting and tree testing.

‍

Validate before you build.
With prototype testing, you can connect to Figma or create clickable prototypes in minutes or use live site testing to test a website or web app in a staging environment. Identify pain points early and fix them before development.

‍

Continuously optimize.
Even after launch, the best experiences evolve with their users. Ongoing testing, surveys, and interviews can reveal opportunities to refine and grow, keeping your product relevant and effective.

But nothing beats seeing users interact with your actual site. With Optimal’s newest tool - live site testing - you can see how users engage with your actual websites or web apps or even a competitor's. No guesswork, no assumptions.

‍

Introducing Live Site Testing

‍

‍

We’re excited to announce live site testing has officially joined Optimal’s platform! Here’s what makes it powerful:

‍

• Test any live site. Yes, any.
  ‍Understand exactly how users interact with your website or web app in a production or staging environment or gain valuable insights by testing a competitor’s site.
  ‍
• ‍No code. No friction.
  Unlike many other live site testing tools, with Optimal, setup takes minutes. There's no plugins or technical hurdles for you or your testers. Just paste a URL to set up your test and start testing.
  ‍
• ‍Validate at every stage.
  Catch issues before they cost you conversions. Identify blockers pre-launch on staging sites or improve existing user flows on live sites.
  ‍
• ‍Video recordings with real insights
  Watch exactly where users hesitate, struggle, or abandon their journey. Back every decision with user feedback and evidence and confidently prioritize your next decisions.‍‍
  ‍

Why This Matters

‍

With live site testing, you get real insights from real user interactions beyond quantitative data.

‍

The result?

• Better competitive insights and analysis
• Fewer surprises post-launch
• Improved usability
• Higher conversion or adoption rates
• Increased user or customer satisfaction
• Faster, data-backed decisions
  ‍

Live site testing is now available for all plans, except for our legacy Individual plan. 

‍

Already an Optimal user? Log in now to start testing your websites and web apps. 

Not yet using Optimal? Get started with a free trial to try it for yourself.

Coordinating user interviews shouldn’t feel like a full-time job. Between juggling calendars, chasing confirmations, and sending reminders, scheduling can be the hidden bottleneck in research velocity and quietly consume the time you actually want to spend talking to customers. 
‍

If you want to run more interviews and generate insights more consistently, simplifying your scheduling process is one of best ways to remove friction and streamline your workflow.
‍

‍

‍

Save time and streamline your workflow

‍

What does a simpler workflow look like? 

With a tool like Optimal’s Interviews Scheduler, you can:
‍

• Invite participants via a booking link or email
• View upcoming and completed sessions in one place
• Connect with tools you already use like Google Calendar, Microsoft Outlook, Google Meet, Zoom, and Microsoft Teams.
• Let participants reschedule themselves. No back-and-forth emails.
• Add collaborators and automatically notify everyone of changes.
• Set session limits and calendar buffers.
• Automate email invites, reminders, confirmations, and thank-you messages.
  ‍

It’s everything you need to manage interviews without the chaos.
‍
‍

‍

Calendar integrations: Avoid conflicts and save time

With the Interviews Scheduler, you can sync your availability with Google Calendar and Microsoft Outlook in real time. Connect your own calendar or your team’s to ensure every busy slot is accounted for. Avoid double bookings, block out busy times, and keep everything in one place. 

Once set up, your availability automatically updates, and participants can book directly into open slots, eliminating the back-and-forth. Plus, depending on your preferences, your sessions will either sync directly to your calendar or come through as an .ics file in the confirmation email, saving you one more step.
‍

‍
‍

Seamless video conferencing integrations

The Interviews Scheduler integrates directly with Zoom, Microsoft Teams, and Google Meet.

When someone books a session:

• A video link is automatically generated
• It’s added to the calendar invite
• Everyone receives confirmation details
• Sessions can be automatically recorded

No copying links. No switching between tools.
‍

‍
‍

Built for research teams

‍

The Interviews Scheduler isn’t just about booking time slots. It’s about removing friction from your research workflow.

‍

With integrations at its core, you can:

• Keep your calendar, video tools, and participants in sync
• Reduce manual coordination
• Eliminate scheduling errors
• Focus on insights instead of admin

‍

Whether you’re running one-off interviews or managing weekly research sprints, the Interviews Scheduler helps you move faster and stay organised.

‍

Ready to give it a try? Log in to your Optimal account and get started or book a demo to learn more.

‍

Collaboration tools like Mural, FigJam, and Miro are staples of how modern teams can brainstorm, map ideas, align on plans, and build together. But a canvas alone can't tell you if you're on the right track or guide you to what comes next when progress stalls. That's where Optimal AI Chat and user insights come in.

‍

By starting or bringing real user insights into the boards your team already works in, you can reduce ambiguity, ground discussions in real research, and accelerate decision-making. 

‍

Here are 7 ways to use AI Chat alongside your collaboration boards.

‍
‍

1. Align on key objectives

‍

Before your next planning session, use Optimal AI Chat to surface relevant insights from your interview recordings. Add a summary directly into your Mural, Miro, or FigJam board so everyone comes in with the same context and understanding of the objectives. Instead of starting with assumptions, your team can start with real user insights and clear trade-offs to discuss.
‍

Try this prompt: "Summarize the key considerations for [decision topic] and flag any trade-offs we should discuss as a team."
‍

‍

2. Create a user journey map

‍

AI Chat can analyze interview transcripts and video recordings and highlight common jobs to be done, behaviors, and friction points. You can then map those steps visually on your board and identify where the experience breaks down.
‍

Try these prompts: “Summarize the typical jobs to be done for the people we interviewed.”
“For this job you identified [paste job details], detail the journey steps.” 

‍
‍

3. Turn pain points into design and product decisions

‍

AI Chat can analyze recurring themes from your interview recordings and convert them into concrete opportunities your team can explore next. Adding these to your board gives the team a clear starting point rather than a vague list of problems.
‍

Try this prompt:  "Based on these pain points [paste notes or themes], suggest three product improvements we could explore."

‍
‍

4. Sharpen your marketing messaging

‍

Interview insights aren’t just valuable for product, research, and design teams. Marketing teams can also use AI Chat to quickly evaluate messaging, positioning, and customer perception.

When running preference or concept testing interviews, AI Chat can quickly analyze the feedback and suggest positioning directions you can workshop on your board.
‍

Try this prompt: “Suggest positioning options based on the interview feedback.”

‍
‍

5. Facilitate workshops

‍

Running workshops and brainstorming sessions with cross-functional teams can be challenging. Conversations drift, discussions stall, and teams sometimes struggle to focus on the most important issues. 
‍

AI Chat can help you structure the conversation before the workshop even begins by generating discussion guides based on user insights from your interviews. Add the chat outputs directly to your board to guide the session.
‍

Try this prompt: “Generate a structured discussion guide based on the pain points of the interviewees.”


‍

6. Make brainstorming more focused

‍

Open brainstorming can be valuable. It can also be chaotic without clear direction. By leveraging AI Chat, you can guide your brainstorming sessions with intelligent suggestions, topic generation, and idea organization.
‍

Try this prompt: “Generate 10 brainstorm ideas based on these user insights and group them into themes we could explore.”

‍
‍

7. Map complex processes

‍

Visualizing complex processes and systems is easier with tools like Miro, FigJam, and Mural. AI Chat can help you map out each step. AI Chat can help break down a process step-by-step, highlighting decisions, dependencies, and potential friction points based on your interviews. Your team can then map these steps visually and identify opportunities for improvement.
‍

Try this prompt: “Create a step-by-step process map for how users complete [task], including key decisions and potential friction points.”

‍
‍

Using Optimal AI Chat for seamless collaboration

‍

The best collaboration happens when teams have the right information at the right time. 

Optimal AI Chat gives your team a jumpstart for your interview analysis: clearer inputs, faster synthesis, and smarter outputs that translate directly into what you're building on your boards.

‍

Whether you're running a workshop, mapping a user journey, or planning a product launch, AI Chat helps you spend less time getting oriented and more time making decisions.
‍

Ready to see what your team can do with it?
Learn more about best practices for AI Chat or book a demo.