Tools Overview

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Here are Optimal tools that enable research across your organization and power insights: 

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Interviews

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Turn hours of videos into minutes of insight. Upload interviews and let AI automatically surface key themes, insights, and highlight reels. Use AI chat to dig deeper and share users' voices. Use the interview scheduler to set up your availability and invite participants to book in sessions directly to save you time and streamline your workflow.

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Live Site Testing 

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Test any live website or web app - production, staging, a competitor’s website, or AI prototype. No code needed. See where users hesitate, struggle, or drop off with video recordings.

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Prototype Testing 

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Test designs with users throughout the design process. Import prototypes from Figma or build your own from scratch in minutes. Get a clear snapshot of participant performance with task results and clickmaps. Then, uncover the why behind user actions with video recordings.

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First-Click Testing

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First-click testing results can tell you if your customers are able to find what they’re looking for quickly and easily, and if not, where they click instead. Quickly pinpoint navigation problems, enhance findability, and design websites that people can use with ease.

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Surveys

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Build surveys quickly and easily in 80+ languages, with advanced logic and a variety of question types.

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Card Sorting

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Discover how people conceptualize, group and label ideas. Organize your content with confidence and create experiences that are natural and intuitive for your target audience.

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Tree Testing

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Evaluate the findability of your content. Test, iterate and validate your design decisions with a text-only version of your app/website structure to build an intuitive digital experience or site structure that’s simple for your users to navigate.

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Qualitative Insights

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Leverage one tool to power your qualitative research workflow. Capture and organize interview data, import transcripts, tag and visualize your data.

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Participant Recruitment 

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Reach millions of user testers in 150+ countries ready to take part in your studies using our on-demand panel or managed recruitment services for dedicated, in-house support.

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