Key Initiatives

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The following includes key initiatives that the Optimal team is working on in H1 2026. 

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Solution Testing (multi-method research)

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Combine prototype testing, live site testing, and surveys into a single study. Test multiple prototypes, compare different live sites, and capture rich context in one streamlined workflow. With speak-aloud question types, video recordings, auto-generated transcripts, and automated AI insights and analysis, you can turn detailed user feedback into clear, impactful takeaways.

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Chat With Your Data (platform-wide)

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Explore and dig deeper with AI chat across all studies and different Optimal study types. Every insight comes with evidence and citations, so you can back up recommendations with real user feedback.

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AI Moderator

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‍Conduct interviews at scale, without the extra effort. Free up your time so you can focus on insights and accelerate decision-making. Interview dozens of participants at once across geographies, time zones, and languages. Apply granular controls to customize conversational tone, response patterns, and behavior to match your research methodology.