New release: Test any website or web app. No code needed.
Learn more
All 101 Guides

Getting Started with Optimal

Overview
Introduction
Our Vision
Key Capabilities
Solutions
Tools Overviews
Recruitment
Recruitment Overview
AI Overview
AI Introduction
Privacy & Security
AI Capabilities
Resources
Roadmap
Helpful Links

AI Capabilities

‍

‍

Our expanding AI toolkit helps you refine your studies, find insights faster, cut through the noise, and move straight into action. Here are the tools available now in Optimal to help you make sense of your data faster.

‍

  • Automated Summary & Insights (Interviews)
    Upload up to 20 video recordings per study and let AI automatically surface key themes and insights.

    For each study, you’ll get an AI-generated summary, along with insights on key themes, pain points, opportunities, behaviors, needs, wants as well as additional insight categories customized based on your recordings.
    ‍
  • AI Chat (Interviews)
    AI Chat in Interviews is a conversational assistant that helps dig deeper into your Interviews data. Ask AI chat anything to summarize, rephrase, generate new evidence, highlight reels, or insights and help you see patterns across data you might otherwise miss. Leverage AI to instantly format insights and deliver clear, stakeholder-ready outputs faster. Examples:

    • “Show me memorable quotes about pricing.” 
    • “Turn this into a 3-sentence summary for a Slack post.”

  • Highlight Reels (Interviews)
    Each Interview insight comes with supporting timestamped video evidence and highlight reels, making interview review faster and effortless.
     
  • Automated Transcripts (Interviews)
    To support AI-generated insights, Optimal automatically creates full transcripts of your videos. Highlight key quotes or moments in your transcripts and instantly download clips to share with your team.

  • PII redaction (Interviews)
    Protect privacy with automatic PII redaction for English audio, transcripts, and insights and the option to hide video playback while still extracting insights.

  • AI Insights (Survey Responses)
    Get key themes instantly surfaced for all your survey responses, from survey questions to pre- and post-study, and post-task questions. Every insight is backed by percentage and participant count, so you know exactly what’s driving each insight. Apply any segment to your data and instantly uncover what matters most to specific groups.

  • AI Simplify
    Write clearer, more engaging survey questions with help from our AI writing assistant — designed to improve participant understanding and data quality.

‍