Create Insights

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The Insights tab in Qualitative Insights helps you quickly summarize, create, and organize key findings. Each Insight is presented with a clear title, detailed description, and relevant observations, all in one place - easily referenced and ready to be shared with stakeholders.  

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You can generate insights manually by filtering data and adding custom summaries. 

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How to create Insights on your own

1. Filter your data using keywords, tags, affinity map groupings, tasks, segments, and sessions.
2. Select relevant observations.
3. Craft your insight with a custom title and description

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