The Optimal Advantage
Usability & Prototype Testing
Test and validate user interactions with your designs and products.
Prototype testing
First-click testing
Tree testing
Figma integration
Video/audio/screen recordings
Content & Navigation Testing
Understand how users expect your content to be structured and organized.
Card sorting
Tree testing
Session replays
Surveys &
User Feedback
Collect user opinions, preferences, and structured feedback.
Surveys
Survey branching and display logic
AI-powered question refinement and analysis
Automated insights
Qualitative note taking
Transcript imports
Analytics & Reporting
Visualize and analyze behavior and feedback across all study types.
Automated analysis and visualizations
Task results
Clickmaps and heatmaps
User paths
Data downloads
AI & Automation
Accelerate research with AI-powered assistance and smart recommendations.
AI-powered insights
AI-supported question refinement
Thematic analysis & affinity suggestions
User Recruitment
Find the right people to take part in your studies.
Unlimited participants
Invite your own participants
On-demand panel
Managed recruitment services
