What You've Been Missing
We've supercharged Optimal with game-changing features that'll transform how fast you validate ideas and make decisions.






Test and validate user interactions with your designs and products.
Prototype testing
First-click testing
Tree testing
Figma integration
Video/audio/screen recordings
Understand how users expect your content to be structured and organized.
Card sorting
Tree testing
Session replays
Collect user opinions, preferences, and structured feedback.
Surveys
Survey branching and display logic
AI-powered question refinement and analysis
Automated insights
Qualitative note taking
Transcript imports
Visualize and analyze behavior and feedback across all study types.
Automated analysis and visualizations
Task results
Clickmaps and heatmaps
User paths
Data downloads
Accelerate research with AI-powered assistance and smart recommendations.
AI-powered insights
AI-supported question refinement
Thematic analysis & affinity suggestions
Find the right people to take part in your studies.
Unlimited participants
Invite your own participants
On-demand panel
Managed recruitment services
Meet the teams that build with Optimal
Hundreds of companies use Optimal to build, test and optimise products better. From next-gen startups to established enterprises.