We missed you

Welcome back!

Optimal’s platform got some major upgrades while you were away.

The Optimal Advantage

Usability & Prototype Testing

Test and validate user interactions with your designs and products.
Prototype testing
First-click testing
Tree testing
Figma integration
Video/audio/screen recordings

Content & Navigation Testing

Understand how users expect your content to be structured and organized.
Card sorting
Tree testing
Session replays

Surveys &
User Feedback

Collect user opinions, preferences, and structured feedback.
Surveys
Survey branching and display logic
AI-powered question refinement and analysis
Automated insights
Qualitative note taking
Transcript imports

Analytics & Reporting

Visualize and analyze behavior and feedback across all study types.
Automated analysis and visualizations
Task results
Clickmaps and heatmaps
User paths
Data downloads

AI & Automation

Accelerate research with AI-powered assistance and smart recommendations.
AI-powered insights
AI-supported question refinement
Thematic analysis & affinity suggestions

User Recruitment

Find the right people to take part in your studies.
Unlimited participants
Invite your own participants
On-demand panel
Managed recruitment services

Seeing is believing

Explore our tools and see how Optimal makes gathering insights simple, powerful, and impactful.