Pricing
Choose the plan that fits your needs
Starter
Perfect for Individuals to gather user insights
Key features:
1 Seat
2 Live Studies
Tree testing
Card sorting
Optimal Academy
Organization
Custom packages for organizations
Compare plan features
Compare plan features
Individual
Organization
Usage
Live studies
Active studies are live and collecting data. To activate a study you launch it, to deactive it you close it.
2
Unlimited
Number of cards and categories
The total number of cards and categories you or participants can create per card sort.
Unlimited
Unlimited
Number of tasks
The number of tasks you can create per tree test, protoype test and first-click test.
Unlimited
Unlimited
Post task questions
Ask participants a question once they have completed a task for more indepth understanding.
Video recording
Record participants completing a card sort without the need for plug-ins or integrations
Session replay
Record participants completing a card sort without the need for plug-ins or integrations
Figma integration
Import interactive prototypes and images from Figma in a few clicks.
Number of qualitative sessions
A session is where you capture observations during an interview or usability test in Qualitative insights.
Unlimited
Number of guest notetakers
Invite guest notetakers to add observations during interviews or usability sessions.
30
Transcripts
Directly import interview transcripts into Qualitiave insights.
AI Insights
Directly import interview transcripts into Qualitiave insights.
Number of questions per survey
The total number of questions available to ask per survey.
Unlimited
Participant recruitment
On-demand panel
Tap into our global recruitment panel and apply basic demographic targeting.
$ = Costs vary depending on recruitment complexity.
$ = Costs vary depending on recruitment complexity.
Recruit participants at additional cost
Recruit participants for an additional cost
Managed recruitment
Let our in-house team handle recruiting your niche and hard-to-reach audiences.
$ = Costs vary depending on recruitment complexity.
$ = Costs vary depending on recruitment complexity.
Recruit participants for an additional cost
Recruit participants for an additional cost
Screener questions
Screening questions help ensure that you only receive responses from participants that meet your criteria.
Pre-study and post-study questions
Ask participants questions before or after their study.
Multiple language studies
You can run studies in over 70 different languages.
Participant responses
The total number of participant responses you can view and analyse per study.
Unlimited
Unlimited
Collaboration
Multiple workspaces
Create separate teams or clients under one workspace and manage access.
Administrator controls
Administration controls allow you to manage users and recruitment usage.
Private projects
You can run studies in over Create private projects and provide access to only those that need it.70 different languages.
Usage reports
An overview of member, tools and participant credits usage and activity.
Security
Single Sign-On (SSO)
Single Sign-On (SSO) is a method of logging in using existing credentials from another service or tool.
Security assessment
The completion of a customer security questionnaire, risk assessment or privacy assessment by our Security Team.
Legal review
Legal services for red-line negotiation of contract terms.
GDPR compliant
Optimal is General Data Protection Regulation (GDPR) compliant.
SOC Type II compliant
Optimal is SOC type II compliant.
Onboarding and support
Online help center
Hundreds of articles and videos to help answer your Optimal questions.
Customer support (email/chat)
Global team to support you via email or chat with whatever the question maybe.
Premium support
Get responses within 1 hour during ET business hours 9-5.30pm.
For an additional USD $70 per month or $700 per year
Dedicated onboarding and set up
Get customized onboarding to get your team up and running in no time.
Dedicated Customer Success Manager
Helping your organization get the most out of Optimal .
Optimal Academy
Access to free user research online training and courses.
Got a question about
our pricing?
Got a question about our pricing?
Can I get more participants for my study and how much does it cost?
You can purchase Optimal Recruitment either on a pay-as-you-go basis or by buying credits. When you buy larger credit bundles, you'll receive bonus credits and benefit from a lower price per credit.
Participants through our On-Demand Panel cost 1 credit. The cost per participant for Managed Recruitment varies based on your requirements. To get started, please contact us to request a quote or learn more about our credit bundles.
How do I request a quote or invoice?
To get a formal quote or an invoice to purchase, please contact our team sales@optimalworkshop.com.