Test Any Live Website. No Code Needed.
Real insights from real interactions. Test any live website. See how users actually engage with any site or web app, even competitors sites. No code or plugins needed.
Test what's live. No Code Needed.
Real insights from real interactions.
Prototypes tell you what might work. Live site testing tells you what actually does. Paste any URL, your production site, staging environment, or even a competitor's, and watch how real users engage with it. No code, no plugins, no developer dependencies. Just honest behaviour on the product your users actually interact with every day.
Fix what's broken before it costs you.
Every hesitation, abandoned journey, and missed conversion is a signal. Optimal captures real user behaviour through video recordings so your team can see exactly where users struggle and why, at every stage, from pre-launch staging to live optimisation. Set up a study in minutes and move forward with the evidence to back every decision you make.
Tools that Power Insight
From rapid prototype testing to deep user research, Optimal has everything product, design and research teams need to run user research and get insights in one powerful platform.
Live Site Testing
See how users engage with your live site or web app. No code needed.
Surveys
Capture the experiences and opinions of your users.
Interviews
Transform videos into powerful insights.
Qualitative Insights
One tool for all your insights and analysis.
First-Click Testing
Quickly pinpoint navigation problems, enhance findability, and design user-centered websites.
Card Sorting
Understand how users categorize and label your content.
Tree Testing
Identify where and why people get lost in your content, and fix it.
Prototype Testing
Validate your design concepts early and often.