Segments let you effortlessly create and save groups of participants' results based on various filters, saving you and the team time and ensuring you are all on the same page. A segment represents a demographic within the participants who completed your study. These segments can then be applied to your study results, allowing you to easily view and analyze the results of that specific demographic and spot the hidden trends. Segmenting your data will help you dissect and explore your data for deeper and more accurate results they otherwise might have been missed in the aggregate view.
You can create segments using participant identifier, URL tags and question responses to organize your participant data into meaningful groups and compare trends and surface opportunities.
Question responses: Using a screener survey or pre - or post-study questions with pre-set answers (like multi-choice), you can segment your results based on their responses.
URL tag: If you identify participants using a unique identifier such as a URL tag, you can select these to create segments.
Time taken: You can select the time taken filter to view data from those who completed your study in a short space of time. This may highlight some time wasters who speed through and probably haven’t provided you with high-quality responses. On the other hand, it can provide insight into A/B tests for example, it could show you if it’s taking participants of a tree test longer to find a destination in one tree or another.
With this feature, you can save and apply multiple segments to your results, using a combination of AND/OR logic when creating conditions. This means you can get super granular insights from your participants and uncover those gems that might have otherwise remained hidden.
To create a new segment or edit an existing one, go to Results > Participants > Segments.
If your participants completed a screener survey or pre - or post-study questions with pre-set answers (like multi-choice), you can segment your results based on their responses. Select the ‘Create segment’ button and select ‘Question response,’ then choose the question and response you want to filter to. You can add multiple conditions and save the segment.
Segmenting your analysis unlocks deeper, more actionable insights from prototype testing. By examining the unique needs and behaviors of different user groups, you can tailor your designs to resonate with diverse audiences.
It helps highlight how various segments interact with your prototype, uncovering usability challenges that might remain hidden in overall data. Addressing these segment-specific issues early minimizes the risk of alienating critical user groups, ensuring your design appeals to a wider audience.
To apply a segment to your results, simply click on 'All included participants' and choose your desired segment from the drop-down menu. This will automatically adjust all your results for that specific group.
