Use cases

Website navigation

Put your website's structure under the microscope and make products, services, and information quick and easy to find so your customers can effortlessly get what they need.

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Unlock your website’s  full potential

Meet Matt, an e-commerce manager at a rapidly growing online retailer. He’s just overseen the launch of a redesigned website, aiming to boost sales and improve customer experience. But instead of seeing a surge in conversions, he’s facing a flood of customer service tickets. Visitors can't find popular products, key information is buried in obscure pages, and bounce rates are skyrocketing.

Websites often become mazes where potential sales are lost and customer frustration grows. With our Tree Testing tool, Matt could see his website through customers' eyes and optimize its structure for maximum engagement and conversions.

Build a website that works as hard  as your team

Optimal Workshop provides a comprehensive suite of tools that empower you to continuously optimize your user experience.

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Optimize user experience

Reduce time wasted searching for products or information

Ensure best-selling items and key services are easily discoverable

Streamline the path to purchase by optimizing navigation

Boost customer satisfaction

Reduce frustration caused by poor site structure

Empower customers to find what they need quickly

Increase repeat visits and customer loyalty

Strengthen conversion rates

Identify and fix navigational bottlenecks

Ensure promotional and high-margin items are easily accessible

Create a scalable structure that accommodates your growing product line

The Optimal advantage

By combining these powerful research methods, you can gain a holistic view of your users' experience and make data-driven decisions that continuously optimize their journey.