Launch apps that users love
Optimal Workshop provides a comprehensive suite of tools that empower you to continuously optimize your user experience.
.webp)
Optimal for Website navigation
Website navigation
Put your website's structure under the microscope and make products, services, and information quick and easy to find so your customers can effortlessly get what they need.
The hidden flaw in a 'perfect' app launch
Imagine Hera, a dedicated UX researcher at a leading fintech company. She's just rolled out a redesigned mobile banking app that her team has been working on for months. They've added innovative features and sleek interfaces, but something's not quite right.
Despite a successful launch, engagement metrics are plummeting. Frustrated customers are leaving negative reviews, complaining they can't find basic functions.
Hera’s story isn't unique. Many digital product teams in the finance sector struggle with navigation issues that silently undermine their user experience and business goals. But there's hope — and it starts with understanding the power of the first click.
The Optimal advantage
By combining these powerful research methods, you can gain a holistic view of your users' experience and make data-driven decisions that continuously optimize their journey.
First-click testing
Test calls-to-action and user journeys.
Card sorting
Understand how users categorize and label your content.
Tree testing
Identify where and why people get lost in your content, and fix it.
Surveys
Capture the experiences and opinions of your users.
Qualitative insights
One tool for all your insights and analysis.
Prototype testing
Validate your design concepts early and often.
Our clients love the visualisation of the results - this brings the data to life and helps us bring them along on the journey.
