Information Architects

Where structure meets user success

Information Architecture teams rely on Optimal to transform complex content systems into intuitive user experiences that just work.

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Man sitting in a presentation room
Man sitting in a presentation room
Man sitting in a presentation room
Man sitting in a presentation room

Build intuitive information structures

See how users naturally group and find content. Create navigation and labels that match user mental models, backed by real data.

Validate early, validate often

Test prototypes at any stage to reduce costly changes. Get clear data on what works and what needs refinement through first-click testing and user feedback.

Turn feedback
into action

Capture qualitative insights that drive design decisions. Analyze user behavior patterns and iterate with confidence using our powerful research tools.

Seamless design workflow

Import designs directly from Figma, test with users, and refine based on insights—all in one platform. Collaborate effortlessly across research and design teams.

Our clients love the visualisation of the results - this brings the data to life and helps us bring them along on the journey.

Matt Townsend
Executive Strategy Director AUNZ AKQA

Crafted by the Community,
for the Community

Our resource center is a living, breathing hub of knowledge and inspiration, crafted by UX designers who have been in your shoes and understand what it takes to create exceptional user experiences.

Guides and Articles: Insights from UX Design Experts

Dive into expert methodologies that will transform your research approach. Our seasoned UX researchers share proven strategies to deepen user understanding.
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Webinars and Videos: Learn from UX Design Innovators

Immerse yourself in cutting-edge research practices from industry innovators. Watch real-time problem-solving that will elevate your user studies.
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Community Forums: Connect and Collaborate with Fellow UX Designers

Join a global community of passionate researchers. Share challenges, discuss findings, and collaborate on advancing user research together.
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Seeing is believing

Explore our tools and see how Optimal makes gathering insights simple, powerful, and impactful.
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