Information Architecture teams rely on Optimal to transform complex content systems into intuitive user experiences that just work.
See how users instinctively group and label content. Create information structures that match mental models, backed by quantitative insights.
Test information hierarchies before implementation to prevent costly restructures. Get clear data on findability and user paths through comprehensive tree testing.
Convert user insights into actionable IA decisions. Analyze behavioral patterns and iteration opportunities with powerful dendrograms and similarity matrices.
Import site structures, test with users, and refine based on insights—all in one platform. Share compelling evidence for your IA decisions with stakeholders.
Adopt a data-driven approach to UX design, making decisions based on real user insights rather than assumptions or guesswork. Here’s how the best teams in the world are using Optimal.
Katie Ryan Lambert, Senior Manager, Digital Content | Novant Health
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