Information Architects

Where structure meets user success

Information Architecture teams rely on Optimal to transform complex content systems into intuitive user experiences that just work.

Man sitting in a presentation room
Man sitting in a presentation room
Man sitting in a presentation room
Man sitting in a presentation room

From card sorting to tree testing, our unified platform helps you build and validate information structures users naturally understand. Get research-backed confidence in your IA decisions—all with tools designed by IA pioneers, perfected for modern information architects.

Uncover natural organizing patterns

See how users instinctively group and label content. Create information structures that match mental models, backed by quantitative insights.

Validate navigation with confidence

Test information hierarchies before implementation to prevent costly restructures. Get clear data on findability and user paths through comprehensive tree testing.

Transform data into structure

Convert user insights into actionable IA decisions. Analyze behavioral patterns and iteration opportunities with powerful dendrograms and similarity matrices.

Seamless IA workflow

Import site structures, test with users, and refine based on insights—all in one platform. Share compelling evidence for your IA decisions with stakeholders.

Help users find the information they need

Creating an intuitive information architecture (IA) is crucial for designing user-friendly digital products. By uncovering how users categorize and label content, you can gain valuable insights into their mental models and create an IA that feels natural and easy to navigate.

Our powerful tool allows you to identify common patterns and themes in user behavior, helping you make informed decisions about your IA and navigation design. By aligning your IA with user expectations, you can ensure that your digital product is intuitive and effortless to use, ultimately leading to higher user satisfaction and engagement.

Ensuring intuitive interactions with first-click testing

The success of your digital product heavily relies on users being able to easily find and interact with key features and actions. First-click testing allows you to validate the intuitiveness of your designs by testing interactive prototypes or wireframes with real users.

By gathering quick insights on where users click first when attempting to complete a task, you can identify areas of confusion or frustration and iterate on your designs accordingly. This ensures that your users can achieve their goals with ease, reducing the risk of abandonment or negative user experiences.

Validating design decisions with user feedback

Collecting user feedback is essential for creating designs that truly resonate with your target audience. Online surveys provide a powerful tool for gathering insights on design concepts, prototypes, or existing products, allowing you to validate your design decisions and identify areas for improvement.

By segmenting and filtering responses, you can uncover key insights that inform your design iterations, ensuring that your final product is truly user-centered. This data-driven approach to design helps you make informed decisions, reducing the risk of costly redesigns or user dissatisfaction.

Streamlining your design workflow with seamless integrations

Your UX design process likely involves a variety of tools, from design platforms like Figma and Sketch to prototyping tools like Adobe XD and InVision. Integrating these tools with your user research and testing platform can greatly streamline your workflow, allowing you to easily import designs and prototypes for testing and validation.

By seamlessly connecting your design and research tools, you can speed up the iterative process of designing, testing, and refining your digital products. And with collaboration and sharing features, you can ensure that all team members and stakeholders are aligned and working towards the same goal of creating exceptional user experiences.

Customer Success Stories

The Benefits of a data-driven approach to UX design

Adopt a data-driven approach to UX design, making decisions based on real user insights rather than assumptions or guesswork. Here’s how the best teams in the world are using Optimal.

I use the Qualitative Insights tool the most for all of our user interviews. I love that they keep adding new analysis tools for their tree testing and card sort platforms.

Katie Ryan Lambert, Senior Manager, Digital Content  |  Novant Health

Seeing is believing

Dive into our platform, explore our tools, and discover how easy it can be to conduct effective UX research.