Product teams can use card sorting to understand how users prioritize different features or functionalities, helping them make informed decisions about product development.

Meet Priya, a product manager at a growing tech company. Her team has a backlog bursting with exciting feature ideas, but limited resources to implement them all. Stakeholders are pushing their favorites, and the dev team is eager to start building. Priya knows that choosing the wrong features could waste months of work and potentially alienate users, but how can she be sure she's making the right call?

Priya's challenge is universal in product development. In a world of endless possibilities and finite resources, the ability to prioritize effectively can make or break a product's success. But what if you could tap into the collective wisdom of your users to guide these crucial decisions? With card sorting, you can.