Recruitment Overview

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Whether you bring your own participants, use Optimal’s recruitment panels and services, or leverage external panel providers, Optimal gives you the flexibility to recruit the right user testers consistently and efficiently so you can launch studies faster, run them more frequently, and quickly scale research across multiple projects.

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Recruitment options 

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Here’s a breakdown of your recruitment options with Optimal:

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1. Invite your own participants
2. Order participants instantly with Optimal Recruitment 
3. Use Optimal’s specialized recruitment services
4. Use any panel provider you prefer

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You can purchase recruitment credits in Optimal to apply to Optimal Recruitment or specialized recruitment services.

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1. Invite your own participants

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Optimal lets you invite your own participants with a study link, QR code, or intercept snippet at no extra cost, giving you full control over who takes part in your studies.

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2. Order participants instantly with Optimal Recruitment

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You can order user testers instantly inside the Optimal platform. Target B2C or B2B participants as well as recruit for video/audio/screen recordings.

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3. Use Optimal’s specialized recruitment services

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For teams that want expert support, Optimal’s Managed Recruitment services tap into multiple panels to access over 20 million participants across 150 countries. Multiple panels allows Optimal to fulfill quotas more quickly and easily.

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Whether you're looking for a broad audience or something highly specific, we can help you find the right people to take part in your study.

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Optimal handles:

• Panel selection and recruitment
• Incentive management
• Criteria refinement.
• Smart screener design (review and optimization)

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4. Use any panel provider you prefer

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Optimal works seamlessly with any panel provider, such as User Interviews, Respondent, PureSpectrum, Prolific, Dynata, Askable, and Cint.

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How it works:

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1. Create and publish a study in Optimal, such as a live site test, prototype test, survey, first-click test, card sort or tree test.
2. Specify your audience criteria in the panel platform.
3. Add screener questions in your panel provider and/or Optimal.
4. Add your Optimal study link into the panel provider platform.
5. Panel provider recruits participants and manages incentives.
6. See a participant list in Optimal and review participant metrics like completion rate, time taken, and location breakdown.
7. Optional: Create segments in Optimal for more targeted insights.
8. Review insights, results, and analytics in Optimal to make informed research decisions.

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Certain panel providers, like User Interviews, offer additional benefits through direct integration with Optimal. You can automate participant tracking and see participant status in real time in your panel provider platform as user testers complete your studies.

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To get started with recruitment, visit the Recruit tab in your Optimal studies or submit a request to the Optimal team.