In 2004, two usability consultants set out to create a quick and easy way of running a remote card sort. This led to an innovative online card sorting tool called OptimalSort, where they discovered the benefits of remote user testing, setting them on a path to develop an entire suite of powerful UX tools.
In 2007 Optimal Workshop was born. We’ve taken years of experience in user research and user experience consulting and created usability testing tools designed to help researchers, designers and information architects improve the user experience of their products.
A global community
We’ve built upon proven user research methods to make global usability research easy and affordable. In doing so, we are helping user experience designers, information architects and usability researchers, in 106 countries, and from some of the biggest organizations around the world, design ways to make the world a little easier to navigate and enjoy. Our tools continue to grow worldwide with users able to create studies in over 80 different languages.
Saving time and money
Our customers are putting people first by studying behaviour and designing ways to make life a little easier and more delightful, in the process saving thousands of people from a lot of confusion, frustration and wasted time.
An improved user experience provides measurable benefits for a business or organization, including lower development costs, higher rates of customer acquisition and loyalty, increased team productivity and stronger brand equity.
What our customers say about us
Optimal Workshop makes it so easy to do user research, there’s no excuse to make uninformed design decisions.
I can test wireframes without being physically present in a room with participants. It expands my testing and actually gives me more accurate results, while I continue to do my other work!
Learn more about our products
Head over to our product overview page to learn all about our five powerful UX tools.
Work at Optimal Workshop
Want to help us build the best suite of UX tools of the future? Check out our careers page.
Optimal Workshop Blog
Get UX and user research tips, learn what’s going on with our products and read interviews with UX experts over at our blog.