About us

In 2004, two usability consultants set out to create a quick and easy way of running a remote card sort. This led to an innovative online card sorting tool called OptimalSort, where they discovered the benefits of remote user testing, setting them on a path to develop an entire suite of powerful UX tools.

In 2007 Optimal Workshop was born. We’ve taken years of experience in user research and user experience consulting and created usability testing tools designed to help researchers, designers and information architects improve the user experience of their products.

The Optimal Workshop team waving and posing on the Wellington waterfront with the OW logo in the middle.

A global community

We’ve built upon proven user research methods to make global usability research easy and affordable. In doing so, we are helping user experience designers, information architects and usability researchers, in 106 countries, and from some of the biggest organizations around the world, design ways to make the world a little easier to navigate and enjoy. Our tools continue to grow worldwide with users able to create studies in over 80 different languages.

Image of sales and CS staff

Saving time and money

Our customers are putting people first by studying behaviour and designing ways to make life a little easier and more delightful, in the process saving thousands of people from a lot of confusion, frustration and wasted time.

An improved user experience provides measurable benefits for a business or organization, including lower development costs, higher rates of customer acquisition and loyalty, increased team productivity and stronger brand equity.

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What our customers say about us

Optimal Workshop makes it so easy to do user research, there’s no excuse to make uninformed design decisions.

Evan Leach

Eventbrite

I can test wireframes without being physically present in a room with participants. It expands my testing and actually gives me more accurate results, while I continue to do my other work!

Jessie Broderson

Mesaaz.gov


Screenshot of card sorting tool OptimalSort
Learn more about our products

Head over to our product overview page to learn all about our five powerful UX tools.

Optimal workshop team members standing outside a cafe in Martinborough, New Zealand.
Work at Optimal Workshop

Want to help us build the best suite of UX tools of the future? Check out our careers page.

Screenshot of the Optimal Workshop Blog
Optimal Workshop Blog

Get UX and user research tips, learn what’s going on with our products and read interviews with UX experts over at our blog.

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